Guilty pleasure

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Fresh cream cakes were marketed as "naughty but nice" in a 1980s British advertising campaign Cream Cones - Pastry been found in Cha Chaan Teng.jpg
Fresh cream cakes were marketed as "naughty but nice" in a 1980s British advertising campaign

A guilty pleasure is something, such as an activity or a piece of media, that one enjoys despite understanding that it is not generally held in high regard or is seen as unusual. For example, a person may secretly enjoy a film while acknowledging that is poorly made or generally regarded unfavorably.

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The term can also be used to refer to a taste for foods that are considered to be advisable to avoid, especially for health reasons. [2] [3] For example, coffee, alcoholic beverages, smoking and eating a little piece of chocolate after dinner are considered by many to be guilty pleasures. [4]

See also

References

  1. Retail Business: Market reports. EIU. 1988. p. 48.
  2. Fisher, Maryanne (May 14, 2010). "Why It's Good to Feel Guilty". Psychology Today . Retrieved January 19, 2016.
  3. Szalai, Jennifer (December 9, 2013). "Against 'Guilty Pleasure'". The New Yorker . Retrieved January 19, 2016.
  4. Santos, Roseane M.; Santos, Roseane M.; Lima, Darcy R. (October 8, 2009). An Unashamed Defense of Coffee. Xlibris. ISBN   978-1-4535-3424-3.