| Industry | Entertainment |
|---|---|
| Founded | January 1962 Spain |
| Headquarters | |
| Products |
Guisval is a die cast car, truck and airplane brand from Spain, which was introduced to the shopping markets during 1962. [1]
The brand teamed with Google to produce a Google application named GuisvalPlay, in which players could buy a Guisval toy, download a registration for it on the application and obtain a virtual version of the model toy also. This application is, as of 2021, no longer in service. [2]
It was founded in 1962 in the town of Ibi (Alicante) by three partners, Francisco Guillem, José Luis Serralta and Ramón Valero, ancient employees of the Payà brothers. The sum of the first letters of the surnames of the founders form the Guisval acronym that gives name to the brand.
Despite initially dedicating itself to toy watches and typewriters, the firm would gain popularity for reproducing a wide variety of miniature vehicles (cars, trucks, buses...) in different series and at scales ranging from 1/23 to 1/ 87.
Currently, the manufacture of its products continues to be carried out at its facilities in Ibi, which also houses a small museum where historical pieces of the brand are exhibited.
In 2012 Guisval celebrated its 50th anniversary by holding an exhibition in Madrid that clogged the Gran Vía with miniature vehicles. The jam was solved when the assistants left taking the pieces as souvenirs. [3]
The Champion Series is one of the star ranges that has survived in the catalog for decades: these are vehicles on a scale between 1/28, 1/58 and 1/87, an approximate size of 7 cm, in which These include street and rally cars, 4x4s, utility and construction machines, as well as racing and motocross bikes. Similar characteristics are shared by the Furia Series, which includes vehicles of a larger size, between 10cm and 12cm, corresponding to a scale close to 1/22 and 1/43. One of the common attractions in the vehicles of these series is the opening of doors (although only present in the Champion series) and the pad printing decoration. [4]
A model car, or toy car, is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale. The kit building hobby became popular through the 1950s, while the collecting of miniatures by adults started to pick up momentum around 1970. Precision-detailed miniatures made specifically for adults are a significant part of the market since the mid-1980s.
Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, slot car racing, and action figures.
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Choro-Q is a line of Japanese 3–4 cm pullback car toys produced by Takara. Known in North America as Penny Racers, they were introduced in late 1978 and have seen multiple revisions and successors since. Choro-Qs are stylized after real-world automobiles, with real rubber wheels and a pullback motor that makes them move. Each car has a coin slot at the back, where inserting a penny will make it perform a wheelie when the car is released.
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Britains, earlier known by the founder's name W. Britain, is a British toy brand and former manufacturing company known for its die-cast scale model of agricultural machinery, and figurines. The company was established in 1893 as a toy soldiers manufacturer.
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Solido is a French manufacturing company based in Oulins, west of Paris, which produces die-cast scale model cars, military vehicles, and commercial vehicles. Vehicles are usually made of zamac alloy in varying scales. Typically, Solido's main competition in France was Norev, but internationally, Polistil, Corgi Toys, Dinky Toys, Mercury, and Tekno produced similar style toys.
Pilen S.A. was a Spanish manufacturing company headquartered in Ibi, Alicante, which produced die-cast scale model cars from the 1970s through the mid-1990s mostly in 1:43 scale. A majority of the castings were inherited from French Dinky. The company was started in the 1960s, diecasting items like colorful metal sailboats and key chains. In the late 1980s, Pilen was apparently bought by AHC of the Netherlands.
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