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Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree of accuracy. The word, a noun, applies to the occupation, the methods of gathering information, and the organizing literary styles.
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising is also a part of broader PR activities.
A buzzword is a word or phrase, new or already existing, that becomes popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used to impress others. Some buzzwords retain their true technical meaning when used in the correct contexts, for example artificial intelligence. Buzzwords often originate in jargon, acronyms, or neologisms. Examples of overworked business buzzwords include synergy, vertical, dynamic, cyber and strategy.
Outsourcing is a business practice in which companies use external providers to carry out business processes, that would otherwise be handled internally. Outsourcing sometimes involves transferring employees and assets from one firm to another.
Guy Takeo Kawasaki is a Japanese-American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
Patricia Hope Hewitt is a British government adviser and former politician, who was the Secretary of State for Health from 2005 to 2007. A member of the Labour Party, she had previously been the Secretary of State for Trade and Industry from 2001 to 2005.
A business process, business method, or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product for a particular customer or customers. Business processes occur at all organizational levels and may or may not be visible to the customers. A business process may often be visualized (modeled) as a flowchart of a sequence of activities with interleaving decision points or as a process matrix of a sequence of activities with relevance rules based on data in the process. The benefits of using business processes include improved customer satisfaction and improved agility for reacting to rapid market change. Process-oriented organizations break down the barriers of structural departments and try to avoid functional silos.
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for work or a project such as a book, film, or album. Publicists are public relations specialists who maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists are also hired by public figures who want to maintain or protect their image. Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling multiple clients.
Thomas W. Malone is an American organizational theorist, management consultant, and the Patrick J. McGovern Professor of Management at the MIT Sloan School of Management.
An online marketplace is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way to streamline the production process.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Christopher Locke was an American business analyst, consultant, journalist, author and speaker. He is known as a coauthor of The Cluetrain Manifesto, and author of two other books: Gonzo Marketing: Winning Through Worst Practices, and The Bombast Transcripts: Rants and Screeds of RageBoy. In a Financial Times Group survey from 2001, Locke was named as one of the fifty leading business thinkers in the world.
Most textbooks date the establishment of the "Publicity Bureau" in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence and communications management in history. Basil Clarke is considered the founder of the PR profession in Britain with his establishment of Editorial Services in 1924. Academic Noel Turnball points out that systematic PR was employed in Britain first by religious evangelicals and Victorian reformers, especially opponents of slavery. In each case the early promoters focused on their particular movement and were not for hire more generally.
Television, magazines, and newspapers have all been operated by both state-owned and for-profit corporations which depend on advertising, subscription, and other sales-related revenues. Even though the Constitution of Russia guarantees freedom of speech, the press has been plagued by both government censorship and self-censorship.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Michael John Aldrich was an English inventor, innovator and entrepreneur. In 1979 he invented online shopping to enable online transaction processing between consumers and businesses, or between one business and another, a technique known later as e-commerce. In 1980 he invented the Teleputer, a multi-purpose home infotainment centre that was a fusion of PC, TV and Telecom networking technologies. In 1981 he developed the concept of interactive broadband local loop cable TV for mass market consumer telecommunications.
Liam Hackett is an activist, entrepreneur and author best known as the founder and CEO of the global youth charity Ditch the Label. Hackett is also known as one of the stars of Huffington Post's reality series, 'The New Activists' also appearing in MTV's Geordie OG's series one.
Foiwe Info Global Solutions Pvt Ltd is an Indian multinational information technology company that provides business consulting, information technology and outsourcing services. The company is founded in Bangalore and also headquartered in Bangalore, India with operations in two countries. The company began in 2010 as a Limited Liability Partnership company and was converted to a Private Limited company in 2019. The company is registered with Ministry of Corporate Affairs, India.
Various newspapers, organisations and individuals endorsed parties or individual candidates for the 2015 general election
Carlos Manuel Maza is an American journalist and video producer who started the Vox series Strikethrough. The Columbia Journalism Review described him as "Brian Stelter meets NowThis".
