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Guy Garcia is an American author, multimedia entrepreneur, and futurist whose career spans journalism, writing fiction and non-fiction books, and co-founding the early internet start-ups, Total New York [1] and AOL Latino. He is the author of numerous books. Garcia is currently producing immersive virtual reality projects.
While still working as a journalist, Garcia co-founded Total New York. While there, he managed the development of interactive content and virtual environments for the Total NY website. In the NY Times, Eric Asimov wrote, "No site is an island," says Guy Garcia, editor of Total New York, who dreams of creating a network of urban websites." [2]
In 2004, Garcia founded Mentametrix, collaborating on consumer marketing projects with Harvard University and the creators of the Implicit Association Test (IAT). [3] Mentametrix became a research, marketing, and consulting company that combined multicultural consumer insight and online research technologies to produce research and reports.
That year, he wrote The New Mainstream: How the Multicultural Consumer is Transforming American Business. Garcia drew from his journalism experience to make a business case for diversity, and co-presented with the Director of the United States Census, Robert M. Groves. The New Mainstream drew national attention to emerging demographic, economic, and marketing trends in the increasingly multi-ethnic American population.
That same year, Garcia wrote The Decline of Men: How the American Male Is Tuning Out, Giving Up, and Flipping Off His Future, an analysis of economic, cultural and social malaise afflicting American males. He explored themes of superficial masculinity, self-destructive behaviors and virtual escapism, social isolation, and disconnection. Publishers Weekly recognized The Decline of Men as "an astute and well-researched meditation on how men might reclaim their identity and place in modern America, and why such a transformation is important to future generations of both men and women." [4]
The following year, Garcia published his fourth novel, _SWARM_. He directed and produced The Swarm Experience, a virtual reality immersive 360, which featured at the Sundance Film Festival VR bar. Kirkus Reviews wrote, "Readers are treated to what might be written if the misanthropic author Chuck Palahniuk gave the freewheeling Thomas Pynchon a blood transfusion...a white-hot ingot of daring, disciplined storytelling." [5]
Garcia has appeared on NBC, [6] NPR, [7] ABC World News Tonight, [8] and PBS. [9]
_SWARM_ (Morphic Books, 2016)
Spirit of the Maya (Walker & Company, 1997)
Obsidian Sky (Simon & Schuster, 1995)
Skin Deep (Farrar, Straus & Giroux, 1989)
The Decline of Men: How the American Male Is Tuning Out, Giving Up, and Flipping Off His Future (HarperCollins, 2009)
The New Mainstream: How the Multicultural Consumer is Transforming American Business (HarperCollins, 2004)
Paper Dance: 55 Latino Poets (Persea Books, 1995)
Pieces of the Heart: New Chicano Fiction (Chronicle Books, 1993)
Iguana Dreams: New Latino Fiction (HarperCollins, 1992)
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
HarperCollins Publishers LLC is a British-American publishing company that is considered to be one of the "Big Five" English-language publishers, along with Penguin Random House, Hachette, Macmillan, and Simon & Schuster. HarperCollins is headquartered in New York City and is a subsidiary of News Corp.
Idlewild is a science fiction novel by American writer Nick Sagan, published in 2003. It is the first of a trilogy, with sequels Edenborn and Everfree. The story is split between two settings: the middle of the 21st century and a generation later. It is a picture of the last ten people on earth, a near-complete pantheon of gods and goddesses.
Sergio Troncoso is an American author of short stories, essays and novels. He often writes about the United States-Mexico border, working-class immigrants, families and fatherhood, philosophy in literature, and crossing cultural, psychological, and philosophical borders.
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Urban fiction, also known as street lit or street fiction, is a literary genre set in a city landscape; however, the genre is as much defined by the socio-economic realities and culture of its characters as the urban setting. The tone for urban fiction is usually dark, focusing on the underside of city living. Profanity, sex, and violence are usually explicit, with the writer not shying away from or watering-down the material. Most authors of this genre draw upon their past experiences to depict their storylines.
Oscar Jerome Hijuelos was an American novelist.
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
Faith Popcorn is a futurist, author, and founder and CEO of the marketing consulting firm BrainReserve. She has written three best selling books:The Popcorn Report (1991), Clicking (1996), and EVEolution (2000).
Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Tom Rosenstiel is an American author, journalist, press critic, researcher and academic. He is the Eleanor Merrill Visiting Professor on the Future of Journalism at the Philip Merrill College of Journalism at the University of Maryland. He was for the previous nine years the executive director of the American Press Institute. He is also a non-resident senior fellow at the Brookings Institution. Rosenstiel was founder and for 16 years director of the Project for Excellence in Journalism (PEJ), a research organization that studies the news media and is part of the Pew Research Center in Washington, D.C. His first novel, Shining City, was published by Ecco of HarperCollins in February 2017 and his second, "The Good Lie," in 2019.
The term immersion marketing or immersive marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand. In essence, immersion marketing envelopes a brand or product or company issue so that the marketing, advertising, and public relations departments or representatives work holistically towards delivering the same brand message across multiple distribution channels. Unlike "Shotgun marketing"(communicate the message to anyone who listens), immersive marketing is cheaper and more effective, focusing directly on the customer's needs.
Aileen Lucia Fisher was an American writer of more than a hundred children's books, including poetry, picture books in verse, prose about nature and America, biographies, Bible-themed books, plays, and articles for magazines and journals. Her poems have been anthologized many times and are frequently used in textbooks. In 1978 she was awarded the second National Council of Teachers of English Award for Excellence in Poetry for Children. Born in Michigan, Fisher moved to Colorado as an adult and lived there for the rest of her life.
Beth Kephart is an American author of non-fiction, poetry and young adult fiction for adults and teens. Kephart has written and published over ten books and has received several grants and awards for her writing. She was a National Book Award Finalist for her book "A Slant of the Sun: One Child’s Courage."
Benjamin Alire Sáenz is an American poet, novelist, and writer of children's books.
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Rudy Ruiz is an American writer, advocate, and social entrepreneur. Ruiz is known for writing The Resurrection of Fulgencio Ramirez and Valley of Shadows, magical realism novels which received critical acclaim and literary awards. In 2014, Ruiz authored Seven for the Revolution, a book that explores the "hard lives of Latinos and the fraught relations between their native and adoptive countries." The book won Best Popular Fiction–English and Best First Book in Fiction at the 2014 International Latino Book Awards. Ruiz is also a regular special contributor to CNN and co-founder of Interlex, an advertising and marketing agency whose work is focused on "public sector, non-profit, and socially conscientious marketing for multicultural audiences." Interlex is one of the 50 largest U.S. Hispanic advertising agencies, according to AdAge.
The New Mainstream is a book published in 2004 by HarperCollins and a phrase coined by author and journalist Guy Garcia describing the psycho-economic and social transformation driven by growing populations of Hispanics, African Americans, Asians, and other intercultural groups who merge and influence how Americans live, work, and buy.
Mónica Brown is an American academic and author of children's literature. Known for her Lola Levine and Sarai chapter book series, as well as numerous biographies covering such Latin American luminaries as Tito Puente, Celia Cruz, Dolores Huerta, and Cesar Chavez, she writes relatable characters that highlight the nuance and diversity of the Latinx experience and girl empowerment. Her motivation is to show that bicultural children are not made up of cultural fractions but whole people with a rich and vibrant cultural heritage, such as her character the bicultural red-headed Peruvian-Scottish-American Marisol McDonald. Brown is also an English professor at Northern Arizona University.
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