Haider Rafique

Last updated
Haider Rafique
Alma mater Northwestern University
OccupationBusiness executive

Haider Rafique is an American business executive. He is chief marketing officer [1] and global managing partner at OKX. He previously was Head of Growth at Blockchain.com. [2]

Contents

Education and early career

Rafique was born in Pakistan. [3] He attended school in Abu Dhabi. [4] He graduated from Northwestern University in 2006 with a Bachelor's degree in journalism and a minor in business. His career started with stunts at advertising firms including McCann and J. Walter Thompson. [5] [2] From 2011 to 2014, he served as Head of Product Marketing at Microsoft, and later as a Director of Product Marketing at CA Technologies until 2018. [6] [7]

Career

Rafique later joined Blockchain.com as Head of Growth until 2020, where he led the rebranding of blockchain.info into Blockchain.com. [5] He joined the cryptocurrency exchange OKX as Group Chief Marketing Officer in 2022. [8]

During his tenure at OKX, Rafique has been credited with leading the company's rebranding from OKEx to OKX. [9] His work included sponsorships with the McLaren Formula 1 team and Manchester City. [10] [11] The role later expanded to include Global Managing Partner for Government and Investor Relations. [12]

Personal life

Rafique is based in California. [13]

References

  1. ↑ Oommen, Anup (2025-02-24). "Interview: OKX CMO on investing in McLaren, Man City and Mild Mild West". Campaign Middle East. Retrieved 2025-11-27.
  2. 1 2 Thomas, Aby Sam (November 11, 2022). "Going All In: Haider Rafique, Global Chief Marketing Officer, OKX". Entrepreneur. Retrieved November 26, 2025.
  3. ↑ Metin, Umet (June 13, 2023). "Lider kripto para borsası OKX'in CMO'su Haider Rafique ile OKX'in Türkiye hedeflerini konuştuk". Pazarlamasyon. Retrieved February 4, 2026.
  4. ↑ Harper, Justin (May 16, 2025). "How Haider Rafique is putting crypto exchange OKX on the map". Khaleej Times. Retrieved 2025-11-01.
  5. 1 2 Healey, Tim (March 11, 2025). "OKX CMO Haider Rafique on challenging the image of crypto as the 'wild wild west'". The Drum. Retrieved 2025-11-01.
  6. ↑ McMahon, Kari. "Crypto exchange OKX's new CMO wants to catapult the under-the-radar brand into the mainstream, spending big on ads and sports as part of a mission to become 'the ByteDance of crypto'". Business Insider. Retrieved 2025-11-01.
  7. ↑ McMahon, Kari. "Crypto exchange OKX's new CMO wants to catapult the under-the-radar brand into the mainstream, spending big on ads and sports as part of a mission to become 'the ByteDance of crypto'". Business Insider. Retrieved 2026-02-04.
  8. ↑ Swant, Marty (2023-06-14). "Why crypto company OKX is sponsoring the Tribeca Film Festival". Digiday. Retrieved 2025-11-01.
  9. ↑ Corona, Luz (August 20, 2025). "Campaign Chemistry: OKX's Haider Rafique". Campaign. Retrieved 2025-11-01.
  10. ↑ Birnbaum, Justin (June 30, 2023). "Defying Crypto Turmoil, Manchester City Signs Deal With Exchange OKX". Forbes. Retrieved 2025-11-01.
  11. ↑ Bradley, Sam (2024-05-30). "Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix". Digiday. Retrieved 2025-11-01.
  12. ↑ "Trump Media expands into financial services, including allocation to crypto: CNBC Crypto World". CNBC. 2025-01-29. Retrieved 2025-11-01.
  13. ↑ Nelson, Rob (February 19, 2025). "OKX eyes US expansion: 'Vibrant market for crypto entrants,' says top exec". The Street. Retrieved October 31, 2025.
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