Haier Pakistan

Last updated
Haier Pakistan
Company type Private
Industry Consumer electronics
Home appliances
Founded2001 (2001)
Headquarters,
Area served
Pakistan
Key people
Javed Afridi (CEO)
Products Major appliances
Small appliances
Commercial heating and cooling systems
Consumer electronics
Owner Haier (55%)
Ruba Group (45%)
Website haier.com/pk/

Haier Pakistan is a consumer electronics and home appliances company in Pakistan.

Contents

History

Haier Pakistan was founded in 2001 as a joint venture between Ruba Group (now known as JW-SEZ Group) and Haier with an initial investment of US$500 million. [1] [2]

In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens. [1]

In 2015, Haier invested $5 million to establish a mobile phone assembly plant in Lahore, which would annually manufacture over 1.5 million cellphones for the Pakistani market. [3] In 2017, Haier established a plant to assemble laptops in Pakistan. [4]

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References

  1. 1 2 Jamal, Nasir (May 11, 2015). "Innovation-driven business". DAWN.COM.
  2. "Joint ventures: Haier-Ruba plans expansion, investment of $1.5b". The Express Tribune. May 9, 2015.
  3. Haq, Shahram (21 December 2015). "With encouraging response, Haier Pakistan to expand more aggressively". The Express Tribune . Retrieved 2 August 2017.
  4. "Haier set to manufacture laptops in Pakistan". Profit by Pakistan Today. April 19, 2017.