![]() | |
Company type | Private |
---|---|
Industry | Consumer electronics Home appliances |
Founded | 2001 |
Headquarters | |
Area served | Pakistan |
Key people | Javed Afridi (CEO) |
Products | Major appliances Small appliances Commercial heating and cooling systems Consumer electronics |
Owner | Haier (55%) Ruba Group (45%) |
Website | haier |
Haier Pakistan is a consumer electronics and home appliances company in Pakistan.
Haier Pakistan was founded in 2001 as a joint venture between Ruba Group (now known as JW-SEZ Group) and Haier with an initial investment of US$500 million. [1] [2]
In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens. [1]
In 2015, Haier invested $5 million to establish a mobile phone assembly plant in Lahore, which would annually manufacture over 1.5 million cellphones for the Pakistani market. [3] In 2017, Haier established a plant to assemble laptops in Pakistan. [4]