Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement.
A model is a person with a role either to promote, display or advertise commercial products or to serve as a visual aid for people who are creating works of art or to pose for photography. Though models are predominantly female, there are also male models, especially to model clothing. Models may work professionally or casually.
An animator is an artist who creates multiple images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video games. Animation is closely related to filmmaking and like filmmaking is extremely labor-intensive, which means that most significant works require the collaboration of several animators. The methods of creating the images or frames for an animation piece depend on the animators' artistic styles and their field.
Taxidermy is the art of preserving an animal's body via mounting or stuffing, for the purpose of display or study. Animals are often, but not always, portrayed in a lifelike state. The word taxidermy describes the process of preserving the animal, but the word is also used to describe the end product, which are called taxidermy mounts or referred to simply as "taxidermy". The word taxidermy is derived from the Greek words taxis and derma. Taxis means "arrangement", and derma means "skin". The word taxidermy translates to "arrangement of skin".
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.
Stencilling produces an image or pattern by applying pigment to a surface under an intermediate object with designed gaps in it which create the pattern or image by only allowing the pigment to reach some parts of the surface. The stencil is both the resulting image or pattern and the intermediate object; the context in which stencil is used makes clear which meaning is intended. In practice, the (object) stencil is usually a thin sheet of material, such as paper, plastic, wood or metal, with letters or a design cut from it, used to produce the letters or design on an underlying surface by applying pigment through the cut-out holes in the material.
An airbrush is a small, air-operated tool that atomizes and sprays various media, most often paint but also ink and dye, and foundation. Spray painting developed from the airbrush and is considered to employ a type of airbrush.
Poser is a 3D computer graphics program distributed by Bondware. Poser is optimized for the 3D modeling of human figures. By enabling beginners to produce basic animations and digital images, along with the extensive availability of third-party digital 3D models, it has attained much popularity.
Photograph manipulation involves the transformation or alteration of a photograph using various methods and techniques to achieve desired results. Some photograph manipulations are considered to be skillful artwork, while others are considered to be unethical practices, especially when used to deceive the public. Other examples include being used for political propaganda, or to improve the appearance of a product or person, or simply as entertainment or practical jokes.
Body painting is a form of body art where artwork is painted directly onto the human skin. Unlike tattoos and other forms of body art, body painting is temporary, lasting several hours or sometimes up to a few weeks. Body painting that is limited to the face is known as "face painting". Body painting is also referred to as "temporary tattoo". Large scale or full-body painting is more commonly referred to as body painting, while smaller or more detailed work can sometimes be referred to as temporary tattoos.
A figure drawing is a drawing of the human form in any of its various shapes and postures using any of the drawing media. The term can also refer to the act of producing such a drawing. The degree of representation may range from highly detailed, anatomically correct renderings to loose and expressive sketches. A life drawing is a drawing of the human figure, traditionally nude, from observation of a live model. Creating life drawings, or life studies, in a life class, has been since the Renaissance been a large element in the traditional training of artists in the Western world.
Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing.
Wedding photography is a specialty in photography that is primarily focused on the photography of events and activities relating to weddings. It may include other types of portrait photography of the couple before the official wedding day, such as a pre-wedding engagement session. On the official wedding day, the photographer(s) will attempt to provide portrait photography, as well as documentary photography coverage to document the different wedding events and rituals throughout the wedding day(s).
Lifecasting is the process of creating a three-dimensional copy of a living human body, through the use of molding and casting techniques. In rare cases lifecasting is also practiced on living animals. The most common lifecasts are of torsoes, pregnant bellies, hands, faces, and genitalia and it is possible for an experienced lifecasting practitioner to copy any part of the body. Lifecasting is usually limited to a section of the body at a time, but full-body lifecasts are achievable too. Compared with other three-dimensional representations of humans, the standout feature of lifecasts is their high level of realism and detail. Lifecasts can replicate details as small as fingerprints and pores.
A ball-jointed doll is any doll that is articulated with ball and socket joints. In contemporary usage when referring to modern dolls, and particularly when using the acronyms BJD or ABJD, it usually refers to modern Asian ball-jointed dolls. Many contemporary BJDs are cast in polyurethane synthetic resin, a hard, dense plastic, and the parts strung together with a thick elastic. They are predominantly produced in Japan, South Korea and China. There are currently no industry standards or manufacturing guidelines governing what is or is not, in fact, a BJD. There are also BJDs made by European artists, usually referred to as Artist BJDs. These dolls are normally made from polyurethane resin, though can also be made out of a wide variety of materials such as porcelain, paper clay and super sculpey. The BJD style has been described as both realistic and influenced by anime.
A child model refers to a child who is employed to display, advertise and promote commercial products or to serve as a subject of works of art, such as photography, painting and sculpture.
An animal product is any material derived from the body of an animal. Examples are fat, flesh, blood, milk, eggs, and lesser known products, such as isinglass and rennet.
Jean-Paul Goude is a French graphic designer, illustrator, photographer, advertising film director and event designer. He worked as art director at Esquire magazine in New York City during the 1970s, and famously choreographed the 1989 Bicentennial Parade in Paris to mark the 200th anniversary of the French Revolution. In addition, over the last three decades, he has created well-known campaigns and illustrations for brands including Perrier, Citroën, Kodak, Chanel, Kenzo, Shiseido, Cacharel, H&M, Galeries Lafayette and Desigual.
A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Betty Chloe Brosmer, later known by her married name Betty Weider, is an American former bodybuilder and physical fitness expert. During the 1950s, she was a popular commercial model and pin-up girl.
