Veermata Jijabai Technological Institute (VJTI) is a state funded college located in Mumbai, Maharashtra, India. Founded in 1887 and formerly known as the Victoria Jubilee Technical Institute, it adopted its present name on 26 January 1997. VJTI is an academically and administratively autonomous institute, but it is affiliated to the University of Mumbai. The institute is financially supported by the Government of Maharashtra.
Marketing communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
Kurkure is an Indian and Pakistani brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn, that is owned by Lays, which in turn owned by PepsiCo. It was first launched in 1999 in India. The snack is being manufactured and sold in India and in Pakistan.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book-circulating library under the name Shemaroo. It set up India's first video rental business in 1979. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the recipient of the Padma Shri award (2016). Pandey is also credited with shaping a distinct indigenous influence on Indian advertising that was earlier under the influence of western advertising and ideas.
Shaadi.com is an Indian online wedding service founded in 1997. Its core market is India, Pakistan, and Bangladesh, but the company operates globally, with offices in Canada, the United Arab Emirates, the United Kingdom, and the United States.
Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.
Malini Agarwal, also known as MissMalini, is an Indian digital influencer, TV host, entrepreneur, and author. She began her career as a radio jockey at Radio One in Mumbai, India, and later served as the head of digital content for Channel [v] India. In 2008, she established her blog, MissMalini.com, where she covers topics related to Bollywood, Indian television, fashion, beauty, and lifestyle. Aside from radio and her blog, she has also guest anchored several television shows, including CNN-IBN's Tech Toyz and UTV Bindass' Style Police, as well as several seasons of her own show, MissMalini's World on TLC, Inside Access with MissMalini on Vh1 Kya Scene Hai on Zoom, Feet Up With the Stars on Voot.
Saket Modi is an entrepreneur, co-founder and CEO of Safe Security, a cybersecurity and digital business risk quantification company, based out of Palo Alto, California.
Housing.com is a Mumbai-based real estate search portal which allows customers to search for housing based on geography, number of rooms, and various other filters. The company has 6,000 brokers and serves 40 cities in India including Chennai, Mumbai, Bengaluru, Kolkata and Delhi.
Sprinklr is an American software company based in New York City that develops a SaaS customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
The Jaquar Group, established in 1960, is a bathroom and lighting company, offering faucets, showers, shower enclosures, sanitary ware, flushing systems, wellness products, concealed cisterns, water heaters, and varied lighting products.
Sandeep Goyal is an Indian businessperson, media entrepreneur and author. He is the founder and current chairman of the Mogae Group. He was also the founder-chairman and former JV partner of Dentsu in India and Middle East. At the end of April, 2021, he purchased a 100% stake in Rediffusion and Everest, two of India’s largest independent agencies, and took charge as Managing Director. He has been in the advertising, media and digital industry for over 37 years.
Data-driven marketing is a process used by marketers to gain insights and identify trends about consumers and how they behave — what they buy, the effectiveness of ads, and how they browse. Modern solutions rely on big data strategies and collect information about consumer interactions and engagements to generate predictions about future behaviors. This kind of analysis involves understanding the data that is already present, the data that can be acquired, and how to organize, analyze, and apply that data to better marketing efforts. The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences.
Mufti is a men's clothing fashion brand, based in India and founded by Kamal Khushlani in 1998. It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters, joggers, blazers and jackets. It is owned and managed by Credo Brands Marketing Limited. It owns 1,400 multi brand outlets and 120 large format stores.
Vivek Bhargava is an Indian businessman and business executive who served as the CEO of iProspect and DAN Performance Group. He was the founder of Communicate 2, a media company, which Dentsu Aegis Network later acquired in 2012. He is currently serving as the co-founder of ProfitWheel, a SaaS company. He is also one of the main investors on the ET Now reality television series The Vault. He serves as the Chairman of the IAMAI Startup Committee.
