Hartmut Winkler | |
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Born | Hartmut Winkler 18 November 1953 |
Hartmut Winkler (born 1953) has been a professor of Media Studies, Media Theory and Media Arts at the University of Paderborn in Germany since April 1999. Winkler is influential in the field of digital media. His works include Switching/Zapping [1] (1991), Film Theory, Der Filmische Raum und der Zuschauer (1992) and Computers and Media Theory, Docuverse (1997). Another one of his works is "Search Engines: Metamedia on the Internet?" [2] (1998), where he attempts to explain how a search engine is a black box, that is, he tries to show that the system of input and output many viewers use is not a legitimate neutral source. He also discusses the position of power that search engines have over their users, the structural format that search engines are based on, and how language changes the perspective of the engines. He talks about how users do not actually understand how a search engine works and how it is structured, yet we make assumptions about its workings, not truly caring how or why it does what it does, as long as it delivers the information we seek.
Google Search is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.
The World Wide Web is an information system that enables content sharing over the Internet through user-friendly ways meant to appeal to users beyond IT specialists and hobbyists. It allows documents and other web resources to be accessed over the Internet according to specific rules of the Hypertext Transfer Protocol (HTTP).
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.
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Nicholas G. Carr is an American journalist and writer who has published books and articles on technology, business, and culture. His book The Shallows: What the Internet Is Doing to Our Brains was a finalist for the 2011 Pulitzer Prize in General Nonfiction.
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Lev Manovich is an artist, an author and a theorist of digital culture. He is a Distinguished Professor at the Graduate Center of the City University of New York. Manovich played a key role in creating four new research fields: new media studies (1991-), software studies (2001-), cultural analytics (2007-) and AI aesthetics (2018-). Manovich's current research focuses on generative media, AI culture, digital art, and media theory.
A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks, accompanied by textual summaries and images. Users also have the option of limiting the search to a specific type of results, such as images, videos, or news.
Friedrich A. Kittler was a literary scholar and a media theorist. His works relate to media, technology, and the military.
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Hartmut Geerken was a German musician, composer, writer, journalist, playwright, and filmmaker.
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