| Cocktail | |
|---|---|
 | |
| Type | Mixed drink |
| Base spirit | |
| Served | On the rocks: poured over ice |
| Standard garnish | orange slice and maraschino cherry |
| Standard drinkware |  |
| Commonly used ingredients |
|
| Preparation | Stir the vodka and orange juice with ice in the glass, then float the Galliano on top. Garnish and serve. |
| Commonly served | All day |
The Harvey Wallbanger is a mixed drink made with vodka, Galliano, and orange juice. It is a variant of the screwdriver, and was very popular in the United States in the 1970s.
The Harvey Wallbanger was created in 1969 as a marketing campaign by McKesson Imports Company, importer of Galliano, as a means of promoting Galliano. The campaign was headed by George Bednar, marketing director of McKesson, and a cartoon character was commissioned from graphic artist William J. "Bill" Young in Lima, New York, [1] [2] with the tagline that Bednar claimed to have penned: "Harvey Wallbanger is the name. And I can be made!" [3] [4] [5] The Harvey Wallbanger character was a surfer, appearing in various ads during the campaign, and was mentioned in print as early as 1969, [3] continuing into the 1970s. [6] [7] The recipe displayed in the ads is: "6 oz. O.J., 1 oz. vodka, stir with ice, splash in 1⁄2 oz. Galliano". [1]
The cocktail itself is credited to three-time world champion mixologist Donato "Duke" Antone, of Hartford, Connecticut, where he ran a bartending school, Bartending School of Mixology, and worked as a cocktail consultant. [3] It is unclear if Antone designed the drink for Galliano (to advertise the ingredient), [3] or renamed an existing drink, as suggested by his grandson, who claimed the earlier version was called "Duke's Screwdriver". [8] An implausible story of the origin is that it was invented in 1952 by Antone, and named after a surfer frequenting Antone's Blackwatch Bar on Sunset Strip in Los Angeles. This is implausible because at the time, Antone was running a bartending school in Hartford, and there is no evidence of any "Blackwatch Bar" in Los Angeles at the time, so it is presumably a fabrication; spirits writer Robert Simonson goes so far as to say that "no sane person ever believed that story." [8]
Cocktail historian David Wondrich considers the Harvey Wallbanger the first successful consultant-created cocktail saying,
With Young's Harvey to blaze the way, Antone's simple—even dopey—drink would go on to be the first drink created by a consultant to actually take the nation by storm. [3]
Antone is also credited with the Freddy Fudpucker, which swaps vodka for tequila, but this was not nearly as popular.[ citation needed ]
An alcopop is a category of mixed alcoholic beverages with relatively low alcohol content, including:
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
A screwdriver is a simple and popular alcoholic highball drink made with orange juice and vodka. In the UK, it is referred to as a "vodka and orange". While the basic drink is simply the two ingredients, there are many variations. Many of the variations have different names in different parts of the world.
Vodka is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is made by distilling liquid from fermented cereal grains and potatoes since the latter was introduced in Europe in the 18th century. Some modern brands use maize, sugar cane, fruit, honey, and maple sap as the base.
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world and is sold in 126 countries.
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. Distributed in 130 countries, it is manufactured in different countries depending on market, but is not currently produced in Russia or anywhere in Eastern Europe.
A cosmopolitan, or, informally, a cosmo, is a cocktail made with vodka, Cointreau, cranberry juice, and freshly squeezed or sweetened lime juice.
The negroni is a cocktail, made of equal parts gin, vermouth rosso, and Campari, generally served on the rocks, and commonly garnished with an orange slice or orange peel. It is considered an apéritif.
Container-deposit legislation is any law that requires the collection of a monetary deposit on beverage containers at the point of sale and/or the payment of refund value to the consumers. When the container is returned to an authorized redemption center, or retailer in some jurisdictions, the deposit is partly or fully refunded to the redeemer. It is a deposit-refund system.
Gallo is a winery and distributor headquartered in Modesto, California. It was founded in 1933 by Ernest Gallo and Julio Gallo of the Gallo family, and is the largest exporter of California wines. It is the largest wine producer in the world, producing over 3% of the world's annual supply of 35 billion bottles with an annual revenue of $5.3 billion it is also the largest family-owned winery in the United States. Gallo provides about 3,500 jobs to Modesto residents and 2,500 jobs in other parts of the state, country, and world.
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship. Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban.
Lillet is a French wine–based aperitif from Podensac. Classed as an aromatised wine within EU law, it is a blend of 85% Bordeaux region wines and 15% macerated liqueurs, mostly citrus liqueurs. The mix is then stirred in oak vats until blended. During the aging process, Lillet is handled as a Bordeaux wine.
Lucas Bols N.V. is a Dutch public company in the business of production, distribution, sales and marketing of alcoholic beverages. It claims to be the oldest distillery brand in the world. Its brand portfolio consists of Bols, Galliano, Vaccari, Pisang Ambon, Gold Strike and a large group of Dutch genevers and liqueurs. It produces about 3 million cases a year, with yearly revenues exceeding 95 million euros.
Guinness is a stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based multinational alcoholic beverage maker Diageo. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to 850,000,000 litres. In spite of declining consumption since 2001, it is the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually.
Heublein Inc. was an American producer and distributor of alcoholic beverages and food throughout the 20th century. During the 1960s and 1970s its stock was regarded as one of the most stable financial investments, earning it inclusion in the Nifty Fifty.
Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 mL, 375 mL and 180 mL bottles and also available in 90 mL and 60 mL bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours.
George John Bednar was an American college football player for the University of Notre Dame, who later became as a business executive. He is most well known for his tenure as a marketing executive for McKesson Imports Company, where he was instrumental in popularizing the Harvey Wallbanger cocktail.