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Hatch is an Amsterdam-based ecommerce platform that was founded in July 2011 under the name Iceleads by serial entrepreneur Joris Kroese [1] and founding partner Icecat [2] as being part of the iMerge group that provided EUR 500,000 seed capital.
The company developed a Where to Buy platform that allows brands to connect with online retailers. [3] Hatch is globally servicing A-brands such as Intel, Lenovo, Bose, [4] Philips, Dorel and offers them a live interface with 2800 retailers. [5]
In March 2015 the company raised 3,5 million dollar venture capital in a Series A funding round. [6] The growth capital was provided by Vortex Capital Partners. [7] Two months later the company established a new board of directors by attracting Tony Hewett and Sebastian Aubert (Formerly Universal McCann) and Dimitra Retsina. [8] It then also opened an office in Portland, Oregon. [9]
November 2015 Iceleads changed their company name to Hatch by launching a new website and sending out a press release. [10]
During the 2015 B2B Marketing Awards in London the company became a finalist] in the category "Best use of digital techniques and/or technologies", [11] with their business case New from Bose. [12] The case later also won a few other awards such as the FWA [13] and Lovie Awards. [14] Aside from being a speaker on several (start-up) events, [15] the company was also listed in the top charts of the Dutch Start-up Deals. [16]
Hatch currently employs 40-50 FTE in their offices in Amsterdam, Bangkok, Düsseldorf, London, Kiev and Portland.
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