Hawa Mahal (radio program)

Last updated

Hawa Mahal (translation: "Palace of Winds" or "Palace of Breezes") is a nightly radio show in India broadcast on the Vividh Bharati service. [1] It has a skit-format, where stories from various writers were dramatized into plays. [2] Along with some other shows like Modi Ke Matwale Rahi , Hawa Mahal was one of the few programs that were suitable for spot advertising on Indian radio, which often led to commercial spots on the program being in high-demand and sold-out six-months in advance. [3]

References

  1. ↑ B. N. Goswami, Broadcasting: new patron of Hindustani music, Sharada Pub. House, 1996, ISBN   978-81-85616-36-0, ... spoken word programmes like humorous plays, interviews, talks etc. out of them 'Hawa Mahal' is the most popular programme ...
  2. ↑ Joshi, Varun (2018-01-21). "Vividh Bharati and the winters". The Hindu. ISSN   0971-751X . Retrieved 2021-07-02.
  3. ↑ Vanita Kohli, The Indian media business, SAGE, 2006, ISBN   978-0-7619-3469-1, ... In that year Vividh Bharti, the film music channel of AIR, began accepting commercials. ... Since radio hardly had any competition, airtime and even sponsorships on some really popular programmes — like 'Hawa Mahal' or 'Modi Ke Matwale Rahi' — were booked six months in advance ...
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.