Heine Brothers'

Last updated

Heine Brothers'
Industry Coffee shop
Founded1994;31 years ago (1994)
Headquarters Louisville, Kentucky
ProductsCoffee, tea
Website heinebroscoffee.com

Heine Brothers' is a coffee roaster and coffee shop chain founded in 1994 by Gary Heine and Mike Mays in Louisville, Kentucky. [1] [2] Mays is President of the company. [3] [4]

Contents

The company has 200-300 employees. [5]

History

The first Heine Brothers' shop was opened in the Highlands neighborhood in Louisville in 1994. [6]

The company became "100% Fair-Trade & Organic" in 2002. [7]

In 2011, co-founder Mays bought out Heine's interests in the company and merged it with Vint, a local coffee shop chain. [8] Today, the company operates 16 Heine Brothers' coffee shops within Kentucky and Southern Indiana. [9] [10] [11]

Heine Brothers' location in The Highlands Heine Brother' location in The Highlands.jpg
Heine Brothers' location in The Highlands

In 1999, Heine Brothers' became a founding member of Cooperative Coffees, Inc., [12] [13] an importer of fairly traded and organically grown green coffee operating in the United States and Canada. [7]

In early 2015, in a partnership with Forecastle Foundation and Whole Foods Market, Heine Brothers' created "Kentucky Dream", a fair trade coffee blend benefiting conservation efforts. [14]

In November 2016, the company relocated its roasting facilities and headquarters to Louisville's Portland neighborhood. [15] [16]

In August 2017, Heine Brothers' partnered with WDRB, a local, Fox-affiliated television station, to distribute eclipse glasses for the solar eclipse of August 21, 2017. Funds raised from the promotion, totaling $50,702, were donated to the Louisville Science Center. [17] [18]

In 2021, the company expanded with one more shop in Valley Station. [19]

On May 10, 2022, several Heine Brothers workers announced their intention to form a union. [20] On March 17, 2023, the workers' union ratified their first collective bargaining agreement with the company. [21]

Production

Currently, the company's coffee offerings are grown and exported by farmer-owned cooperatives in Central America (Dominican Republic, Mexico, Guatemala, Nicaragua), South America (Colombia, Peru, Bolivia), Africa (Ethiopia), Indonesia (Sumatra, East Timor).

References

  1. ↑ Green, Marcus (April 18, 2016). "Heine Brothers' Coffee to move HQ to Louisville's Portland neighborhood". WDRB . Retrieved August 10, 2016.
  2. ↑ Stevens, Ashlie (April 28, 2017). "More Behind The Pour: What Heine Brothers' Success Tells Us About Brand Identity". 89.3 WFPL News Louisville. Retrieved May 9, 2021.
  3. ↑ "Mike Mays". Educational Justice. Retrieved May 9, 2021.
  4. ↑ "Heine Brothers Case Study". Qu. September 5, 2018. Archived from the original on May 10, 2021. Retrieved May 9, 2021.
  5. ↑ "Heine Brothers' Coffee Customer Success Story | NetSuite". www.netsuite.com. Retrieved May 9, 2021.
  6. ↑ "Heine Brothers' locations".
  7. 1 2 "About | Heine Brothers' Coffee" . Retrieved August 10, 2016.
  8. ↑ Clouser, Stephanie (November 15, 2011). "Heine Brothers' and Vint coffee chains to merge". Louisville Business First. Retrieved August 10, 2016.
  9. ↑ Bowling, Caitlin (October 28, 2014). "Heine Brothers' Coffee announces first Southern Indiana location". Louisville Business First. Retrieved August 10, 2016.
  10. ↑ "We Drank So Much Caffeine to Find the Best Coffee Shops In Louisville". Thrillist. Retrieved November 17, 2017.
  11. ↑ "Heine Brothers' Locations" . Retrieved November 17, 2017.
  12. ↑ "Coop coffees" . Retrieved August 10, 2016.
  13. ↑ "Heine Brothers' – Louisville, KY, USA | Coop coffees" . Retrieved May 9, 2021.
  14. ↑ "Heine Brothers' breaks 'grounds' on new partnership with Forecastle Foundation" (Press release). WHAS-TV. June 24, 2015. Retrieved August 10, 2016.
  15. ↑ Weaver, Bridgett. "Here's where the next Heine Brothers' location will be". BizJournals.com. Archived from the original on November 16, 2017. Retrieved November 16, 2017.
  16. ↑ Bailey, Phillip M. (April 19, 2016). "Heine Brothers moving HQ to West End". The Courier-Journal . Retrieved August 10, 2016.
  17. ↑ Carter, Darla. "Get your eclipse glasses here ... if you're lucky". The Courier-Journal. Retrieved November 17, 2017.
  18. ↑ Kircher, Travis. "WDRB and Heine Brothers raise $50,000 for the Kentucky Science Center with eclipse glasses". WDRB. Archived from the original on November 17, 2017. Retrieved November 17, 2017.
  19. ↑ Kobin, Billy. "Heine Brothers' Coffee to open a new location in Valley Station". The Courier-Journal. Retrieved May 9, 2021.
  20. ↑ @HBWorkersUnion (May 10, 2022). "Love our coffee? So do we! Love our workers? So do we! Love respect on the job? Support the #HeineBroUnion" (Tweet) – via Twitter.
  21. ↑ Harbsmeier, Deborah (March 17, 2023). "Heine Brothers' Coffee and employees approve new contract". Spectrum News 1. Retrieved September 30, 2023.
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