Hello Tomorrow is the title of a 2005 Adidas television advertisement, and also the name of the song used in the commercial. The 90-second spot was created by Oscar-nominated film director Spike Jonze for ad agency TBWA\Chiat\Day to advertise the adidas 1 "intelligent" sneakers. The title song was composed specifically for the advertisement by Jonze's brother, Sam "Squeak E. Clean" Spiegel, and its lyrics were sung by Jonze's then-girlfriend, Karen O of the Grammy-nominated rock band Yeah Yeah Yeahs. Proving to be an incredibly successful commercial, Hello Tomorrow received many honors; these include two Gold Lions at the 2005 Cannes Lions International Advertising Festival, three 2006 Silver Clio Awards, and a 2006 Gold EFFIE Award.
In the visual effects-laden commercial, a man (played by actor David Douglas) wakes up in his bed- which, along with a lamp, is in an otherwise dark space- as his adidas_1 sneakers bounce onto his feet and tie their own laces. He then travels through many city streets, and at one point is chased through a forest by a bear. In all of the scenes, light is only created behind the man by the steps he takes; he is almost always running into darkness. Similar to the chase scene near the end of Jonze's film Being John Malkovich , the man frequently jumps from one plane to another, as the camera rotates to show that a wall or ceiling has become the floor. After running head-first into a fire hydrant, the man yawns, returns to his bed (which, from where he is standing, is on the wall), and goes to sleep. Finally, as the shoes tumble away from the camera, shown onscreen are the slogan for the adidas_1, "World's First Intelligent Shoe," followed by the Adidas slogan "Impossible is Nothing" and the Adidas logo.
After working together on "Hello Tomorrow", which was officially released on iTunes, Squeak E. Clean produced Yeah Yeah Yeahs' second full-length album, Show Your Bones . That album's first single, "Gold Lion", was named after the awards won by the commercial in Cannes.
Adam Spiegel, known professionally as Spike Jonze, is an American filmmaker, actor, musician, and photographer. His work includes commercials, film, music videos, skateboard videos and television.
Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Lance Bangs is an American filmmaker and music video director. He has created videos for Sonic Youth, Nirvana, Neutral Milk Hotel, Green Day, Arcade Fire, The Shins, The Thermals, Belle & Sebastian, Menomena, Yeah Yeah Yeahs, R.E.M., Mike Watt, Death Cab for Cutie, The Black Keys, Kanye West, Odd Future, Pavement, and George Harrison. He directed the David Cross film Let America Laugh. Bangs has also been heavily involved in the filming and production of MTV's Jackass television series and its subsequent movies.
The Yeah Yeah Yeahs are an American indie rock band formed in New York City in 2000. The group is composed of vocalist and pianist Karen O, guitarist and keyboardist Nick Zinner, and drummer Brian Chase. They are complemented in live performances by second guitarist David Pajo, who joined as a touring member in 2009 and replaced Imaad Wasif, who had previously held the role. According to an interview that aired during ABC's Live from Central Park SummerStage series, the band's name was taken from modern New York City vernacular.
Karen Lee Orzolek is a South Korean-born American singer, musician, and songwriter. She is the lead vocalist for the indie rock band Yeah Yeah Yeahs.
The Adidas_1 was a running shoe made by German multinational corporation Adidas, introduced in early 2005. It was the second general consumer sneaker to incorporate a computer. The shoe was ahead of its time and a brand statement quickly followed by the introduction of an improved generation shortly after the release of the original shoes, which was called Intelligence Level 1.1. The shoe was later discontinued and later followed by the Adidas_1 basketball shoe, introduced in 2006.
Jeremy Scott is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture’s most irreverent designer", and "fashion's last rebel".
Show Your Bones is the second studio album by American indie rock band Yeah Yeah Yeahs, released on March 28, 2006 by Interscope Records. The album was nominated for a Grammy Award for Best Alternative Music Album in 2007.
"Gold Lion" is the first single by American indie rock band Yeah Yeah Yeahs from their second album, Show Your Bones. Distinct in the Yeah Yeah Yeahs' discography, it features acoustic guitar and a more slowed-down pace in contrast to earlier works like "Bang!" and "Date with the Night". It was released on March 20, 2006, and became the band's second major hit after 2004's "Maps".
"The Yeah Yeah Yeah Song (With All Your Power)" is a song by The Flaming Lips, released as the second single from their 2006 album At War with the Mystics. It is their highest-charting single so far in the UK, peaking at #16.
Hello Saferide is a Swedish twee pop band fronted by songwriter Annika Norlin. According to Norlin's MySpace, the stage name "Hello Saferide" was "inspired by an intelligent bus driver in a drug-addicted small town, don't ask." The Swedish-language version of the band's biography identifies the town as Willimantic, Connecticut.
Josh Taft is an American music video director. He has directed music videos for Alice in Chains ("Would?"), Stone Temple Pilots, Nas, A Tribe Called Quest, Cypress Hill, Mother Love Bone, Pearl Jam, Mad Season, and Fuel's 1998 hit "Shimmer".
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It is among Adidas' most popular shoes, being the second highest selling Adidas design ever with over 35 million pairs sold worldwide, behind the Stan Smith model. It has been produced in a variety of color schemes, yet the original black with three white stripes is by far the most popular. The shoe features a tan gumsole that distinguishes it from other Adidas shoes.
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Sam Spiegel, known by the stage name Sam i, is an American DJ, producer, composer, and director from New York City.
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.
Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.
The Life, also known as We Are ODST, is a television and cinema advertisement launched in 2009 by Microsoft to promote the first-person shooter Halo 3: ODST in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. The Life was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company Morton/Jankel/Zander (MJZ). It was directed by Rupert Sanders, and post-production was conducted by Asylum. It was filmed in Hungary, just outside Budapest in a coal mine and abandoned factories to give the sequence an "Eastern Bloc" aesthetic. The commercial and its associated campaign proved hugely successful; on the week of its launch, Halo 3: ODST became the top-selling game for the Xbox 360 worldwide, and over 2.5 million copies were sold within the first few weeks of release. The Life went on to win a number of honours from the advertising and entertainment industries, including two Clio Awards, a London International Advertising Award and several honours from the Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry.
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.
"Champagne" was a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty. Released in March 2002, the commercial aired in Europe to promote the European release for Xbox. However, after the advertisement received 136 complaints, the commercial was banned on 4 June 2002.