Hestia Tobacco

Last updated
Hestia Tobacco
Company type Private company
Industry Tobacco
Founded2010
Area served
United States
OwnerDavid Sley
Website www.hestiatobacco.com
Footnotes /references
Carcinogenicity: IARC group 1

Hestia Tobacco is an American tobacco company, founded by David Sley in 2010, [1] [2] who the press dubbed "The Millennial Marlboro Man". [3] The company's first product was launched in 2013. [4] [5] [6] [7]

It is one of the first American Tobacco companies to be started in more than twenty years, in part because of regulatory difficulties with the FDA, which prevented any new products from being released since 2011. [8] [9] The New York Times described Hestia Cigarettes as the "viral" cigarette of 2023. [10] The Hestia brand is wholly-owned by The Tobacco Company. [11]

Branding

The name comes from the Greek goddess of the hearth. Hestia cigar boxes were bright orange with a “Lichtenstein-like design” on the front and literary quotes from the likes of Hemingway and O’Hara printed on the back. [12] This design was retired when they released their cigarettes in 2022. The brand and logo is now a Matisse-esque drawing and design developed by the Shirakaba House design studio. [13]

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References

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  2. "Making the Difficult Case for 'Pure Tobacco' Cigarettes". Observer. 2017-05-23. Retrieved 2023-04-18.
  3. Sokol, Zach. "The Millennial Marlboro Man". Airmail Weekly. Retrieved 2023-09-26.
  4. Hauser, Alisa. "Wicker Park's Hestia Tobacco Sells Craft Cigars that Look Like ... Cigs". DNAinfo.com. Archived from the original on 10 August 2015. Retrieved 5 May 2017.
  5. Gary, Jason. "top rated cuban cigars". Cigar Online. Retrieved 3 December 2023.
  6. Taylor, J.R. (29 January 2014). "Hestia Tobacco: Cigarettes So Natural That They Have To Be Cigars". COED. Retrieved 5 May 2017.
  7. "Hip health freaks think smoking is cool again". New York Post. 2017-07-24. Retrieved 2022-12-03.
  8. Grier, Jacob (6 March 2013). "How the FDA Is Keeping New Cigarettes Off the Market". The Atlantic. Retrieved 5 May 2017.
  9. Grier, Jacob (6 May 2016). "The FDA's New Tobacco Rules Will Be Terrible for Cigar Smokers Too". Reason Magazine. Retrieved 5 May 2017.
  10. Taylor, Magdalene J. (24 August 2024). "A Viral Cigarette Brand? In 2023?". THE NEW YORK TIMES. Retrieved 26 September 2023.
  11. The Tobacco Company website , retrieved 17 February 2024
  12. Griffith, Carson (2016-06-06). "Can an Artisanal Cigarette Brand Compete With Big Tobacco?". New York Magazine. Retrieved 2023-03-14.
  13. Shirakaba Studio website , retrieved 17 February 2024