HiPi (App)

Last updated
HiPi
Developer(s) ZEE5
Available inHindi, English
Type Entertainment
Website https://www.hipi.co.in/

Hipi is a short form video sharing social network service. Made in India, the platform allows brands and merchants to harness storytelling and product discovery in a changing retail marketing environment. [1] The platform includes the most recent effects and emoticons, stickers and short videos that last between 90 seconds to one minute. These include music, dancing, comedy, acting, and traveling humor. [2] [3] [4] [5] Around 43 million users have signed up to the new short video platform HiPi on the app. [6] HiPi has onboarded creators such as Bhuvan Bam, Be YouNick ++, Shraddha Arya, Daljeet Kaur and Vatsal Seth. [7] Hipi added more than 4000 hours kids video content in Hindi, English, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam, and Bhojpuri. [8]


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References

  1. "Online auditions get new twist as ZEE5 uses HiPi to select actors for two new originals". Moneycontrol. Retrieved 2022-08-19.
  2. "'I was a child when I fell in love with music, and it only keeps growing': Shilpa Rao". The Indian Express. 2022-01-19. Retrieved 2022-08-19.
  3. www.ETBrandEquity.com. "ZEE5 to launch homegrown short video platform, HiPi - ET BrandEquity". ETBrandEquity.com. Retrieved 2022-06-13.
  4. "New TikTok-like platform ready to make a splash: Zee5's Hipi eyes 100 million users". Moneycontrol. Retrieved 2022-06-13.
  5. "ZEE5 launches HiPi Star Hunt to search for India's next big superstar via India's biggest digital auditions". PINKVILLA. 2020-10-23. Retrieved 2022-08-19.
  6. Chaturvedi, Anumeha. "43 million existing users upgraded to HiPi: ZEE5". The Economic Times. Retrieved 2022-09-14.
  7. Chaturvedi, Anumeha. "43 million existing users upgraded to HiPi: ZEE5". The Economic Times. Retrieved 2022-09-14.
  8. "Zee5 to launch HiPi short video platform after India bans China's TikTok". Zee News. Retrieved 2022-09-19.