High Street Dreams

Last updated

High Street Dreams
Presented by
Country of originUnited Kingdom
Original languageEnglish
No. of series1
No. of episodes4 (list of episodes)
Production
Running time60 minutes
Release
Original network BBC One
BBC HD
Original release10 May (2010-05-10) 
9 July 2010 (2010-07-09)

High Street Dreams is a BBC television documentary series first aired in 2010 based around the development of products to sell in High Street shops and Supermarkets.

Contents

Broadcast

The 4 episode show was aired on BBC One and BBC HD in the United Kingdom on Monday nights at 21:00. The first episode was aired on 10 May 2010 which saw The Singh Family and Muddy Boots try to find success in the food industry. Jo Malone and Nick Leslau helped them understand what they needed to do to be ready to pitch to a national retailer. The Singh Family needed to go back to the beginning of their branding process and recognise the most integral factors of their brand image. Loyd Grossman helped them understand why having four different titles on one bottle was confusing for a consumer. Muddy Boots got the importance of brand essence but had got their design and structure wrong. With almost unanimous results, their market research on the packaging proved that too much of the beefburger was shown and that it was squashed and unappealing. It was back to the drawing board for both of them. With the help of two London design agencies, they both had brand emersions and new concepts designed. They were then set the challenge of pitching their products to the customers in a large London Tesco store. At the end of this exercise, Jo and Nick decided whether they were ready to go through to pitch to supermarkets... they were. The Singh Family pitched to Asda and Roland and Miranda of Muddy Boots pitched to Waitrose. Both won contracts and started supplying the retailers in September 2010. The Singh Family have since had their listing increased and launched with Londis and independent retailers too. Waitrose tripled Muddy Boots's store listing in May 2012 to 90 stores (all over the UK) and their burgers are stocked by Ocado and Budgens nationwide as well.

Episodes

EpisodeTitleContent
1"Food and Drink"The brands for a chilli sauce [1] and a gourmet beef burger [2] are developed. Loyd Grossman also makes an appearance.
2"Children and Toys"The brands for a children's nutritional drink and outdoor play kit [3] are developed.
3"Fashion"The brands for scarves kitted by grannies and handmade jewellery are developed.
4"Home and Garden"

Related Research Articles

<span class="mw-page-title-main">Supermarket</span> Large format of grocery store

A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. In everyday U.S. usage, however, "grocery store" is often used to mean "supermarket".

Safeway Limited is a British groceries brand, and former chain of supermarkets and convenience shops. The British Safeway was founded in 1962 by the American Safeway Inc., before being sold to Argyll Foods in 1987. It was later listed on the London Stock Exchange. It was purchased by Morrisons in March 2004. Most of its 479 shops were rebranded as Morrisons, with others being sold. The brand disappeared from the United Kingdom on 24 November 2005.

<span class="mw-page-title-main">Morrisons</span> British supermarket chain

Wm Morrison Supermarkets Limited, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Scotland, and one in Gibraltar. The company is headquartered in Bradford, England.

The John Lewis Partnership plc (JLP) is a British company that operates John Lewis & Partners department stores, Waitrose & Partners supermarkets, its banking and financial services, and other retail-related activities. The public limited company is owned by a trust on behalf of all its employees – known as partners – and a bonus, akin to a share of the profit, is paid to employees. John Lewis has around 80,800 partners/employees as of 2020. JLP Group was the third-largest UK non-traded company by sales in The Sunday Times Top Track 100 for 2016. The chain's image is upmarket, and its customers are likely to be more affluent consumers. It was a member of the International Association of Department Stores from 2004 to 2010.

<span class="mw-page-title-main">Waitrose</span> British supermarket chain owned by John Lewis Partnership

Waitrose Limited, trading as Waitrose & Partners, is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose. It was acquired in 1937 by employee-owned retailer John Lewis Partnership, which still sells groceries under the brand. Its head offices is located in Bracknell.

Aldi is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim.

Booths is a chain of high-end supermarkets in Northern England. Most of its branches are in Lancashire, but there are also branches in Cheshire, Cumbria, Greater Manchester, North Yorkshire and West Yorkshire. It has been described as the "Waitrose of the North" by sources such as The Daily Telegraph.

Somerfield was a chain of small to medium-sized supermarkets operating in the United Kingdom. The company also previously owned the Kwik Save chain of discount food stores. The company was taken over by the Co-operative Group on 2 March 2009 in a £1.57 billion deal, creating the UK's fifth-largest food retailer. The Somerfield name was replaced by the Co-operative brand in a rolling programme of store conversions ending in summer 2011.

<span class="mw-page-title-main">Ocado</span> British online supermarket

Ocado Group is a British business based in Hatfield, England, which licenses grocery technology. It also owns a 50% share in the UK retail business, Ocado.com. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

<span class="mw-page-title-main">President's Choice</span> Private label brand of the Loblaw Companies

President's Choice or PC is a line of grocery products and services offered by the Canada-based Loblaw Companies Ltd.

In the Republic of Ireland, the retail sector provides one of the largest sources of employment in the economy, representing over 12% of the workforce. As of 2017, approximately 40,000 wholesale and retail businesses employed almost 280,000 people in Ireland, with the Department of Enterprise, Trade and Employment reporting that 90% of these businesses were Irish-owned.

<span class="mw-page-title-main">John Lewis & Partners</span> British department store chain owned by John Lewis Partnership

John Lewis & Partners is a British brand of high-end department stores operating throughout the United Kingdom, with concessions also located in Ireland. The brand sells general merchandise as part of the employee-owned mutual organisation known as the John Lewis Partnership, the largest co-operative in the United Kingdom. It was created by Spedan Lewis, son of the founder, John Lewis, in 1929. From 1925 to 2022, the chain had a policy that it would always at least match a lower price offered by a national high street competitor; this pledge was known by the name "Never Knowingly Undersold".

Poundland is a British variety store chain founded in 1990. It once sold most items at the single price of £1, including clearance items and proprietary brands. The first pilot store opened in December 1990 following numerous rejections by landlords who had reservations about allowing a single-price store to operate, fearing it could adversely affect the local competition. An estimated 7 million customers shopped in Poundland every week in 2016, many being female shoppers in the C1, C2, D and E categories. Following a drop in share price of over 50%, Poundland was acquired in August 2016 by Steinhoff International for £610 million.

<span class="mw-page-title-main">Shoprite (Isle of Man)</span> Manx supermarket chain

Shoprite Limited is a community food store chain in the Isle of Man. It is a wholly owned subsidiary of Isle of Man Enterprises plc.

SandpiperCI is a retail and food and beverage operator based in the Channel Islands. It mostly operates franchises of British chain stores, such as Marks & Spencer, Iceland, Morrisons, Costa Coffee, Burger King and Matalan, in British Crown Dependencies and Overseas Territories. It also operates own-brand Checkers stores in Jersey and Guernsey and an Apple retailer called iQ.

<span class="mw-page-title-main">Queensgate Peterborough</span> Shopping mall in Peterborough, Cambs.

The Queensgate shopping centre is located in the centre of the UK city of Peterborough, in Cambridgeshire. It contains over 100 stores and parking for 2,300 cars in four onsite multi-storey car parks. Queensgate bus station is located within the shopping centre and only a short walk from Peterborough railway station. Peterborough Shop Mobility provide wheelchairs and electric scooters to help those with limited mobility. The centre was opened by Queen Beatrix of the Netherlands on 9 March 1982.

In the United Kingdom, it is common practice for retailers to have their own value brand in an effort to compete on price. These brands have become more popular in the UK with shoppers since the Great Recession caused food prices to rise.

The term dark store, dark shop, dark supermarket or dotcom centre refers to a retail outlet or distribution centre that exists exclusively for online shopping. A dark store is generally a large warehouse that can either be used to facilitate a "click-and-collect" service, where a customer collects an item they have ordered online, or as an order fulfillment platform for online sales. The format was initiated in the United Kingdom, and its popularity has also spread to France followed by the rest of the European Union and Russia, as well as to the United States.

<span class="mw-page-title-main">Impact of the COVID-19 pandemic on retail</span> Aspect of viral outbreak

The COVID-19 pandemic has taken a sharp economic toll on the retail industry worldwide as many retailers and shopping centers were forced to shut down for months due to mandated stay-at-home orders. As a result of these closures, online retailers received a major boost in sales as customers looked for alternative ways to shop and the effects of the retail apocalypse were exacerbated. A number of notable retailers filed for bankruptcy including Ascena Retail Group, Debenhams, Arcadia Group, Brooks Brothers, GNC, J. C. Penney, Lord & Taylor and Neiman Marcus.

References

  1. "Mr Singh's Sauce" . Retrieved 14 May 2010.
  2. "Muddy Boots" . Retrieved 14 May 2010.
  3. "flibberty" . Retrieved 14 May 2010.