Hjemmet

Last updated

Hjemmet
EditorLise Hansen
CategoriesFamily magazine
FrequencyWeekly
Circulation 161,585 (2013)
Publisher Hjemmet Mortensen AB
Year founded1909;113 years ago (1909)
Company Egmont Group
Country Norway
Based inOslo
Language Norwegian
Website Hjemmet Denmark
Hjemmet Norway

Hjemmet, pronounced "yemmeh" (English: Home) is a Norwegian weekly family magazine published in Oslo, Norway.

Contents

History and profile

Hjemmet was launched by the Hjemmet Mortensen AB in 1909, [1] which merged with Ernst G. Mortensen, Egmont Group, in 1992. [2] After the merge it became owned by the Egmont Group [3] which also owns Hjemmet (Norway) and Hemmets Journal (Sweden). [4] The publisher is the Hjemmet Mortensen AB. [5] The editor is Lise Hansen. The magazine is headquartered in Oslo. [6]

The magazine contains features, articles on food and interior decoration and crosswords. It is described as a family weekly [7] [8] and targets family-oriented women in their 40s or older. [3] However, 27% of its readers were men in 2013. [9]

Circulation

Hjemmet sold 238,857 copies in 2002. [6] In 2003 its circulation was 237,000 copies, making it the best-selling general interest magazine in Norway. [10] The circulation of the magazine was 182,555 copies in 2010. [1] For the first six months of 2013 its circulation was 169,258 copies. [9] Hjemmet was the best-selling magazine in Norway with a circulation of 161,585 copies in 2013. [5] The Danish version of the magazine which is also published weekly had a circulation of 197,000 in 2003 [11] and 108,000 copies in 2013. [12]

See also

Related Research Articles

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References

  1. 1 2 Brita Ytre-Arne. "Women's magazines and their readers" (PDF). University of Bergen. Archived from the original (PhD Thesis) on 2 June 2016. Retrieved 20 September 2014.
  2. Mary Kelly; Gianpietro Mazzoleni; Denis McQuail (2004). The Media in Europe: The Euromedia Handbook. SAGE Publications. p. 159. ISBN   978-0-7619-4132-3 . Retrieved 30 September 2013.
  3. 1 2 Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Archived from the original (PDF) on 25 September 2015. Retrieved 8 December 2014.
  4. "Magazines". Egmont. Retrieved 30 September 2013.
  5. 1 2 "Top ten titles by circulation 2013". Nordicom. Archived from the original on 9 January 2015. Retrieved 9 January 2015.
  6. 1 2 The Europa World Year: Kazakhstan - Zimbabwe. Taylor & Francis Group. 2004. p. 3231. ISBN   978-1-85743-255-8 . Retrieved 9 July 2016.
  7. Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  8. Ole Jacob Madsen; Brita Ytre-Arne (2012). "Me at My Best: Therapeutic Ideals in Norwegian Women's Magazines". Communication, Culture & Critique. 5: 20–37. doi:10.1111/j.1753-9137.2011.01118.x.
  9. 1 2 "Egmont Magazines" (PDF). Egmont. Archived from the original (PDF) on 3 October 2013. Retrieved 30 September 2013.
  10. "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  11. Mike Friedrichsen; Astrid Kurad (23 May 2007). "The Magazine Market in Denmark and Germany". All Academic. Archived from the original (Conference Paper) on 2 April 2015. Retrieved 28 February 2015.
  12. "Consumer-paid magazines by circulation". StatBank Denmark. Retrieved 28 February 2015.