Hollandia Produce

Last updated
Hollandia Produce
Type Private
Industry Food industry
Founded1970 [1]
Headquarters Carpinteria, California
Key people
Peter Overgaag, CEO
Products Vegetables
Number of employees
70 [1]
Website www.eatpetes.com

Hollandia Produce Inc. is an American agricultural company based in Carpinteria, California that specializes in the production and wholesale and retail marketing of vegetables, which it grows in greenhouses using hydroponic methods. All of its products are sold under its label "Pete's Living Greens". [2] The company was established in 1970 by Art and Magda Overgaag. [3]

Contents

Products

The lettuce types grown are butter lettuce, known also as bibb lettuce, red butter lettuce, and the three lettuces red oak leaf, lollo bionda and lollo rossa, which are grown, harvested, and sold together in one package. [4] The company also grows Barbarea verna, also known as Upland Cress and early yellowrocket. [5] Tomatoes, arugula and watercress have also been grown. [6]

Hydroponic method

The hydroponic method used by the company recycles water, and the company collects rainwater runoff in retention basins to reduce erosion and protect nearby estuaries. The company claims that its hydroponic greenhouse production of lettuce conserves from 65 to 84 percent of the water that would be used if the lettuce were field-grown, depending on field conditions, time of year, and other factors. [7]

Distinguishing features

Distinguishing features include the vegetables’ ability to retain freshness for longer than conventionally harvested vegetables resulting from the roots remaining intact at harvest, enabling packaging to promote a micro-environment which extends the life of the plant. [8] Predator insects are used for pest management. [3]

Related Research Articles

<span class="mw-page-title-main">Hydroponics</span> Growing plants without soil using nutrients in water and natural soil

Hydroponics is a type of horticulture and a subset of hydroculture which involves growing plants, usually crops or medicinal plants, without soil, by using water-based mineral nutrient solutions. Terrestrial or aquatic plants may grow with their roots exposed to the nutritious liquid or the roots may be mechanically supported by an inert medium such as perlite, gravel, or other substrates.

Vegetable farming is the growing of vegetables for human consumption. The practice probably started in several parts of the world over ten thousand years ago, with families growing vegetables for their own consumption or to trade locally. At first manual labour was used but in time livestock were domesticated and the ground could be turned by the plough. More recently, mechanisation has revolutionised vegetable farming with nearly all processes being able to be performed by machine. Specialist producers grow the particular crops that do well in their locality. New methods—such as aquaponics, raised beds and cultivation under glass—are used. Marketing can be done locally in farmer's markets, traditional markets or pick-your-own operations, or farmers can contract their whole crops to wholesalers, canners or retailers.

<span class="mw-page-title-main">Lettuce</span> Species of annual plant of the daisy family, most often grown as a leaf vegetable

Lettuce is an annual plant of the family Asteraceae. It is most often grown as a leaf vegetable, but sometimes for its stem and seeds. Lettuce is most often used for salads, although it is also seen in other kinds of food, such as soups, sandwiches and wraps; it can also be grilled. One variety, celtuce, is grown for its stems, which are eaten either raw or cooked. In addition to its main use as a leafy green, it has also gathered religious and medicinal significance over centuries of human consumption. Europe and North America originally dominated the market for lettuce, but by the late 20th century the consumption of lettuce had spread throughout the world. As of 2021, world production of lettuce and chicory was 27 million tonnes, 53 percent of which came from China.

<span class="mw-page-title-main">Aquaponics</span> System combining aquaculture with hydroponics in a symbiotic environment

Aquaponics is a food production system that couples aquaculture with hydroponics whereby the nutrient-rich aquaculture water is fed to hydroponically grown plants.

<span class="mw-page-title-main">Watercress</span> Species of flowering plant in the cabbage family

Watercress or yellowcress is a species of aquatic flowering plant in the cabbage family Brassicaceae.

<span class="mw-page-title-main">Market garden</span> Small consumer-oriented agriculture

A market garden is the relatively small-scale production of fruits, vegetables and flowers as cash crops, frequently sold directly to consumers and restaurants. The diversity of crops grown on a small area of land, typically from under 0.40 hectares to some hectares, or sometimes in greenhouses, distinguishes it from other types of farming. A market garden is sometimes called a truck farm.

<span class="mw-page-title-main">Leaf vegetable</span> Plant leaves eaten as a vegetable

Leaf vegetables, also called leafy greens, pot herbs, vegetable greens, or simply greens, are plant leaves eaten as a vegetable, sometimes accompanied by tender petioles and shoots. Leaf vegetables eaten raw in a salad can be called salad greens.

<span class="mw-page-title-main">Mesclun</span> Mix of young salad greens originating in Provence, France

Mesclun is a mix of assorted small young salad greens that originated in Provence, France. The traditional mix includes chervil, arugula, leafy lettuces and endive, while the term mesclun may also refer to a blend that might include some or all of these four and baby spinach, collard greens, Swiss chard, mustard greens, dandelion greens, frisée, mizuna, mâche, radicchio, sorrel, or other fresh leaf vegetables.

<span class="mw-page-title-main">Living with the Land</span> Attraction in The Land pavilion at Epcot

Living with the Land is a slow-moving boat ride consisting of a dark ride and greenhouse tour located within The Land, a pavilion at World Nature at the Epcot theme park at the Walt Disney World Resort in Bay Lake, Florida. The focus of the ride is on agriculture, especially new technology to make agriculture more efficient, sustainable, and environmentally friendly.

<span class="mw-page-title-main">Vertical farming</span> Practice of growing crops in vertically stacked layers

Vertical farming is the practice of growing crops in vertically stacked layers. It often incorporates controlled-environment agriculture, which aims to optimize plant growth, and soilless farming techniques such as hydroponics, aquaponics, and aeroponics. Some common choices of structures to house vertical farming systems include buildings, shipping containers, tunnels, and abandoned mine shafts. As of 2020, there is the equivalent of about 30 ha of operational vertical farmland in the world.

<span class="mw-page-title-main">Microgreen</span> Vegetable greens harvested shortly after sprouting

Microgreens are vegetable greens harvested just after the cotyledon leaves have developed with one set of true leaves. They are used as a visual, flavor and texture enhancement. Microgreens are used to add sweetness and spiciness to foods. Microgreens are smaller than “baby greens” because they are harvested soon after sprouting, rather than after the plant has matured to produce multiple leaves.

<span class="mw-page-title-main">Vegetable</span> Edible plant or part of a plant, involved in cooking

Vegetables are parts of plants that are consumed by humans or other animals as food. The original meaning is still commonly used and is applied to plants collectively to refer to all edible plant matter, including the flowers, fruits, stems, leaves, roots, and seeds. An alternative definition of the term is applied somewhat arbitrarily, often by culinary and cultural tradition. It may exclude foods derived from some plants that are fruits, flowers, nuts, and cereal grains, but include savoury fruits such as tomatoes and courgettes, flowers such as broccoli, and seeds such as pulses.

<span class="mw-page-title-main">Seasonal food</span> Produce that is in season

Seasonal food refers to the times of the year when the harvest or the flavour of a given type of food is at its peak. This is usually the time when the item is harvested, with some exceptions; an example being sweet potatoes which are best eaten several weeks after harvest. Seasonal food reduces the greenhouse gas emissions resulting from food consumption and is integral in a low carbon diet. Macrobiotic diets emphasize eating locally grown foods that are in season.

<span class="mw-page-title-main">Deep water culture</span>

Deep water culture (DWC) is a hydroponic method of plant production by means of suspending the plant roots in a solution of nutrient-rich, oxygenated water. Also known as deep flow technique (DFT), floating raft technology (FRT), or raceway, this method uses a rectangular tank less than one foot deep filled with a nutrient-rich solution with plants floating in Styrofoam boards on top. This method of floating the boards on the nutrient solution creates a near friction-less conveyor belt of floating rafts. DWC, along with nutrient film technique (NFT), and aggregate culture, is considered to be one of the most common hydroponic systems used today. Typically, DWC is used to grow short-term, non-fruiting crops such as leafy greens and herbs. The large volume of water helps mitigate rapid changes in temperature, pH, electrical conductivity (EC), and nutrient solution composition.

Controlled-environment agriculture (CEA) -- which includes indoor agriculture (IA) and vertical farming—is a technology-based approach toward food production. The aim of CEA is to provide protection from the outdoor elements and maintain optimal growing conditions throughout the development of the crop. Production takes place within an enclosed growing structure such as a greenhouse or plant factory.

<span class="mw-page-title-main">Nutrient film technique</span>

Nutrient film technique (NFT) is a hydroponic technique where in a very shallow stream of water containing all the dissolved nutrients required for plant growth is re-circulated past the bare roots of plants in a watertight gully, also known as channels.

Organic hydroponics is a hydroponics culture system based on organic agriculture concepts that does not use synthetic inputs such as fertilizers or pesticides. In organic hydroponics, nutrient solutions are derived from plant and animal material or naturally mined substances. Most studies on the topic have focused on the use of organic fertilizer.

<span class="mw-page-title-main">Lufa Farms</span>

Gotham Greens is an American fresh food and urban agricultural company founded and headquartered in the Brooklyn borough of New York City that grows local produce year-round in greenhouses, with its lettuces, herbs, salad dressings and sauces sold under its brand name. The company owns and operates nine hydroponic greenhouse facilities in the United States.

Eden Green Technology is an agricultural technology company headquartered in the city of Cleburne, TX. The company develops and manufactures hydroponic vertical growing systems for commercial food crops and research and development greenhouses. In 2021, the company recently received a $12 million investment which will help open up a new facility.

References

  1. 1 2 Dun and Bradstreet Company Profile Report. Accessed July 12, 2008 [ permanent dead link ]
  2. "Hollandia Produce Makes Way For Pete's Living Greens In Strategic Brand Relaunch" (Press release). April 11, 2017. Retrieved 2021-06-01 via PRNewswire.
  3. 1 2 Frank Nelson (2003-05-11). "Carpinteria-Based Hollandia Produce Takes Hydroponics to the Next Level". Santa Barbara Press-News. Retrieved 2008-07-26.
  4. "Hollandia Produce Official Website".
  5. "New Products Roundup". The Food Institute Report, The Food Institute. July 27, 1998. Archived from the original on October 21, 2012.
  6. "Produce". Savor California.
  7. "Hollandia Produce Official Website".
  8. Fabricant, Florence (March 2, 2005). "Peppery watercress: fresh to the roots". The New York Times .