Home Hardware (Australia)

Last updated

Home Hardware
IndustryHome improvement/Hardware
Founded1993;31 years ago (1993)
Headquarters,
Australia
Number of locations
189 stores in Australia
Area served
Australia
Key people
Annette Welsh, CEO
Parent Mitre 10
Website www.homehardware.com.au

Home Hardware [1] (previously known as Home Timber & Hardware) is an Australian retail hardware chain. It is Australia's third-biggest hardware chain after Bunnings and Mitre 10, the latter of which is its parent company.

Home is known for its distinctive advertisements with two animated dog mascots: Rusty (voiced by Vic Plume) and Sandy (voiced by Greg Fleet), often making fun of or pointing out perceived flaws of another unnamed hardware store — usually implied to be Bunnings. Home nicknames its catalogues "dogalogues", in reference to Rusty and Sandy.

Home Hardware sells paint, general hardware, power tools and garden products to the DIY market.

The brand was launched in 1993 by manufacturing and wholesaler John Danks & Son following the merger of the Homestead and Homesaver brands while in South Australia, they also absorbed a few Lloyds & Banner stores. This began a long companionship with fellow Danks chain, Thrifty-Link Hardware (the companionship now known as the Independent Hardware Group). Danks was acquired by a joint venture of Woolworths Group and Lowe's in 2009. [2]

In 2016, Home Hardware and Thrifty-Link Hardware were sold to Metcash in a $165 million deal as part of Woolworth's decision to drop out the hardware industry. [3]

Stores are independently owned and operated and Home has 189 stores across Australia. [4]

Related Research Articles

<span class="mw-page-title-main">Woolworths Group (Australia)</span> Australian multinational retail company

Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths in New Zealand and its discount department store Big W. Headquartered in Bella Vista, Sydney, it is the largest company in Australia by revenue and number of employees, and the second-largest in New Zealand.

<span class="mw-page-title-main">Hardware store</span> Store that sells household hardware for home improvement

Hardware stores, sometimes known as DIY stores, sell household hardware for home improvement including: fasteners, building materials, hand tools, power tools, keys, locks, hinges, chains, plumbing supplies, electrical supplies, cleaning products, housewares, tools, utensils, paint, and lawn and garden products directly to consumers for use at home or for business. Many hardware stores have specialty departments unique to its region or its owner's interests. These departments include hunting and fishing supplies, plants and nursery products, marine and boating supplies, pet food and supplies, farm and ranch supplies including animal feed, swimming pool chemicals, homebrewing supplies and canning supplies. The five largest hardware retailers in the world are The Home Depot, Lowe's, Kingfisher of the United Kingdom, Obi of Germany, and Leroy Merlin of France.

<span class="mw-page-title-main">Country Road Group</span> Australian fashion retail group

The Country Road Group is a middle market clothing retailer with operations in Australia, New Zealand and South Africa. It is a subsidiary of Woolworths South Africa. Its brands include Country Road, Mimco, Trenery, Politix, and Witchery.

Bunnings Group Limited, trading as Bunnings Warehouse or Bunnings, is an Australian household hardware and garden centre chain. The chain has been owned by Wesfarmers since 1994, and has stores in Australia and New Zealand.

<span class="mw-page-title-main">Franklins</span> Defunct Australian supermarket chain

Franklins was an Australian discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Queensland, Victoria and South Australia. It sold the "No Frills" home brand generic products. In 2011 the chain was bought by Metcash and the stores were sold off, shut down or converted into new supermarket banners or other brands. The final store closed in April 2015.

<span class="mw-page-title-main">Woolworths Supermarkets</span> Australian multinational supermarket chain owned by Woolworths Group

Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is currently Australia's largest supermarket chain with a market share of 33% as of 2019.

<span class="mw-page-title-main">Magnet Mart</span>

Magnet Mart was a Canberra-based chain of hardware stores that was locally owned and operated until 2011, when it was purchased by Woolworths. At its peak it operated five large hardware stores and employed approximately 400 people around Canberra and southern New South Wales in Australia. The first store with the Magnet Mart name was opened in 1985 in Queanbeyan, although stores which later became Magnet Marts were opened as the Paul's Home Centres in Phillip in 1972 and Belconnen in 1976. A large 13,500 m2 store in Gungahlin opened in 2002. A large store was also opened in Griffith in the Riverina region in 2005. This store was sold to Bunnings in August 2006. Magnet Mart currently operates stores in Gungahlin, Phillip, Queanbeyan, Bowral and Goulburn.

Ian Rognvald Morrice is a Scottish-born CEO of Australia's largest wholesaler, Metcash Limited. He was appointed Group CEO in July 2013. Metcash is the leading buying, marketing and distribution company to independent retailers across Australia, a company that provides grocery goods, liquor and hardware to retailers. However, Ian Morrice had also held a non-executive director position with Metcash since June 2012.

Action was an Australian supermarket chain.

<span class="mw-page-title-main">IGA Supermarkets (Australia)</span> Australian supermarket chain owned by Metcash

Independent Grocers of Australia is an Australian chain of supermarkets. The IGA brand is owned by Australian conglomerate Metcash under their Food & Grocery division, but individual IGA stores are owned and operated independently. Its main competitors are Aldi, Coles and Woolworths. IGA is the fourth largest supermarket chain in Australia, following Aldi overtaking Metcash in supermarket revenue.

<span class="mw-page-title-main">Mitre 10</span> Australian hardware store chain operating as a retailers cooperative, owned by Metcash

Mitre 10 is an Australian retail and trade hardware store chain. Operations are based on a cooperative system, where the store owners are members of the national group and each has voting rights. The chain name references the mitre joint. There are over 400 "Mitre 10" and its associated "True Value Hardware" franchises throughout Australia.

<span class="mw-page-title-main">Coles Group</span> Australian public company

Coles Group Limited is an Australian public company operating several retail chains. Its chief operations are primarily concerned with the sale of food and groceries through its flagship supermarket chain Coles Supermarkets, and the sale of liquor through its Coles Liquor outlets. Since its foundation in Collingwood, Victoria in 1914, Coles has grown to become the second-largest retailer in Australia after its principal rival, Woolworths, in terms of revenue.

Jewel Food Stores was an Australian discount supermarket. It operated from 1960 to 1998 with the final stores being absorbed into the Metcash owned IGA branding. The chain was originally owned and operated by the Fleming family. It was not related to the Jewel supermarket chain in the United States.

<span class="mw-page-title-main">FoodWorks</span> Australian supermarket chain

FoodWorks is an Australian supermarket chain run by independent retail group Australian United Retailers (AUR). AUR was created in November 2004 from the merger of the FoodWorks Supermarket Group and Australian United Retailers (AUR). It is Australia's second largest leading independent supermarket retailing group, supporting in excess of A$1.35 billion in annual sales at the retail level. Its main competitors are Woolworths, Coles, IGA and Aldi.

Metcash Limited is an Australian wholesaler and conglomerate company that distributes food, liquor and hardware. The company is headquartered in Macquarie Park, NSW.

<span class="mw-page-title-main">Masters Home Improvement</span>

Masters Home Improvement was an Australian home improvement chain operated by two retailers; Woolworths and Lowe's. It was established as a way for Woolworths to enter the hardware retail market, which has been historically dominated by Bunnings, owned by their competitor Wesfarmers. These two companies also compete with each other with groceries, liquor, fuel and general merchandise. Most of the stores shared the same format of conventional Lowe's stores and borrowed elements from Bunnings Warehouse for the garden and trade areas.

John Danks & Son was a major manufacturing company in Melbourne, Victoria and Sydney, New South Wales.

Drakes Supermarkets is a privately owned Australian independent retail chain based in South Australia.

References

  1. "It all starts at Home". Home Hardware. 11 July 2022. Retrieved 11 July 2022.
  2. Greenblat, Eli (24 August 2009). "Woolworths moves into hardware with Danks buy". Sydney Morning Herald . Retrieved 30 December 2018.
  3. "Home Timber & Hardware: Metcash to buy business from Woolworths". News.com.au . Retrieved 30 December 2018.
  4. Peregian Beach Hardware