Home page

Last updated

A home page of Wikipedia (in 2023) is displayed in a web browser. The small house-shaped button in the upper left is for the browser's start page. English Wikipedia home screen in browser.png
A home page of Wikipedia (in 2023) is displayed in a web browser. The small house-shaped button in the upper left is for the browser's start page.

A home page (or homepage) is the main web page of a website. [1] The term may also refer to the start page shown in a web browser when the application first opens. [2] Usually, the home page is located at the root of the website's domain or subdomain. For example, if the domain is example.com, the home page is likely located at www.example.com/.

Contents

Function

A home page is the main web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors. [3] In some cases, the home page is a site directory, particularly when a website has multiple home pages.

Good home page design is usually a high priority for a website; [4] for example, a news website may curate headlines and first paragraphs of top stories, with links to full articles. [5] [6] According to Homepage Usability, the homepage is the "most important page on any website" and receives the most views of any page. [7] A poorly designed home page can overwhelm and deter visitors from the site. [6] One important use of home pages is communicating the identity and value of a company. [8]

See also

Related Research Articles

Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. It is more concerned with the design intuitiveness of the product and tested with users who have no prior exposure to it. Such testing is paramount to the success of an end product as a fully functioning application that creates confusion amongst its users will not last for long. This is in contrast with usability inspection methods where experts use different methods to evaluate a user interface without involving users.

<span class="mw-page-title-main">World Wide Web</span> Linked hypertext system on the Internet

The World Wide Web is an information system that enables content sharing over the Internet through user-friendly ways meant to appeal to users beyond IT specialists and hobbyists. It allows documents and other web resources to be accessed over the Internet according to specific rules of the Hypertext Transfer Protocol (HTTP).

<span class="mw-page-title-main">Website</span> Set of related web pages served from a single domain

A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook.

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design ; authoring, including standardised code and proprietary software; user experience design ; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

<span class="mw-page-title-main">HTTP 404</span> Internet error message

In computer network communications, the HTTP 404, 404 not found, 404, 404 error, page not found, or file not found error message is a hypertext transfer protocol (HTTP) standard response code, to indicate that the browser was able to communicate with a given server, but the server could not find what was requested. The error may also be used when a server does not wish to disclose whether it has the requested information.

<span class="mw-page-title-main">Hyperlink</span> Method of referencing visual computer data

In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided to by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink. A user following hyperlinks is said to navigate or browse the hypertext.

Usability engineering is a professional discipline that focuses on improving the usability of interactive systems. It draws on theories from computer science and psychology to define problems that occur during the use of such a system. Usability Engineering involves the testing of designs at various stages of the development process, with users or with usability experts. The history of usability engineering in this context dates back to the 1980s. In 1988, authors John Whiteside and John Bennett—of Digital Equipment Corporation and IBM, respectively—published material on the subject, isolating the early setting of goals, iterative evaluation, and prototyping as key activities. The usability expert Jakob Nielsen is a leader in the field of usability engineering. In his 1993 book Usability Engineering, Nielsen describes methods to use throughout a product development process—so designers can ensure they take into account the most important barriers to learnability, efficiency, memorability, error-free use, and subjective satisfaction before implementing the product. Nielsen’s work describes how to perform usability tests and how to use usability heuristics in the usability engineering lifecycle. Ensuring good usability via this process prevents problems in product adoption after release. Rather than focusing on finding solutions for usability problems—which is the focus of a UX or interaction designer—a usability engineer mainly concentrates on the research phase. In this sense, it is not strictly a design role, and many usability engineers have a background in computer science because of this. Despite this point, its connection to the design trade is absolutely crucial, not least as it delivers the framework by which designers can work so as to be sure that their products will connect properly with their target usership.

<span class="mw-page-title-main">Usability</span> Capacity of a system for its users to perform tasks

Usability can be described as the capacity of a system to provide a condition for its users to perform the tasks safely, effectively, and efficiently while enjoying the experience. In software engineering, usability is the degree to which a software can be used by specified consumers to achieve quantified objectives with effectiveness, efficiency, and satisfaction in a quantified context of use.

<span class="mw-page-title-main">Jakob Nielsen (usability consultant)</span> American computer scientist and usability professional (born 1957)

Jakob Nielsen is a Danish web usability consultant, human–computer interaction researcher, and co-founder of Nielsen Norman Group. He was named the “guru of Web page usability” in 1998 by The New York Times and the “king of usability” by Internet Magazine.

URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. Similarly, domain redirection or domain forwarding is when all pages in a URL domain are redirected to a different domain, as when wikipedia.com and wikipedia.net are automatically redirected to wikipedia.org.

<span class="mw-page-title-main">Above the fold</span> Top section of the front page of a newspaper or website

Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Papers are often displayed to customers folded so that only the top half of the front page is visible. Thus, an item that is "above the fold" may be one that the editors feel will entice people to buy the paper. Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day's most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands.

In the context of a web browser, a frame is a part of a web page or browser window which displays content independent of its container, with the ability to load content independently. The HTML or media elements in a frame may come from a web site distinct from the site providing the enclosing content. This practice, known as framing, is today often regarded as a violation of same-origin policy.

Web usability of a website consists of broad goals of usability, presentation of information, choices made in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas as well as ensuring that the content works on various devices and browsers.

<span class="mw-page-title-main">Web 2.0</span> World Wide Web sites that use technology beyond the static pages of earlier Web sites

Web 2.0 refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability for end users.

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.

A sitemap is a list of pages of a web site within a domain.

<span class="mw-page-title-main">HTTP cookie</span> Small pieces of data stored by a web browser while on a website

HTTP cookies are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session.

<span class="mw-page-title-main">Web navigation</span> Following hyperlinks on the World Wide Web

Web navigation refers to the process of navigating a network of information resources in the World Wide Web, which is organized as hypertext or hypermedia. The user interface that is used to do so is called a web browser.

<span class="mw-page-title-main">Responsive web design</span> Approach to web design for making web pages render well on a variety of devices

Responsive web design (RWD) or responsive design is an approach to web design that aims to make web pages render well on a variety of devices and window or screen sizes from minimum to maximum display size to ensure usability and satisfaction.

The following outline is provided as an overview of and topical guide to web design and web development, two very related fields:

References

  1. "What is a Home Page? – Definition from Techopedia". Techopedia.com. Retrieved 2022-08-10.
  2. "Start page". TheFreeDictionary.com. Retrieved 2022-08-10.
  3. Nielsen & Tahir 2002a, p. 7.
  4. Nielsen, Jakob (12 May 2002b). "Top 10 Guidelines for Homepage Usability". nngroup.com. Retrieved 4 September 2014.
  5. Kalbach 2007, p. 106.
  6. 1 2 Nielsen & Tahir 2002a, p. 3.
  7. Nielsen & Tahir 2002a, p. 1.
  8. Nielsen & Tahir 2002a, p. 2.

Bibliography