Honda Prestige Traders Inc. | |
Industry | Subsidiary |
Headquarters | , |
Area served | Philippines |
Key people | President: Ramon B. Manzana [1] |
Parent | Motortrade |
Honda Prestige Traders Inc. (HPTI), branded as Honda Prestige, is a Honda-branded subsidiary of Motortrade [2] [3] engaged in motorcycle dealership, sales and repair, and loans services exclusively for Honda motorcycles.
Honda Prestige is a result of the long-term historic partnership between then Philippine distributor, Mariwasa-Honda, (now Honda Philippines) and Motortrade since the latter's inception in 1969. [4] [5] While Motortrade still carries Honda motorcycle units, most Honda-quality and exclusive services are served via Honda Prestige branches with branches nationwide. [6] As with Motortrade, Mindanao stores are operated on behalf of Honda Prestige by Motorjoy Depot Inc. [7]
On December 9, 2017, Honda Prestige and its parent company, Motortrade, once again entered a special agreement with Honda Philippines to host the country's first big bike store at the Honda Prestige branch at EDSA cor. Harvard St., Makati. [8] The branch was promptly renamed as the Honda Flagship Shop Manila in a ceremony attended by Mr. Daiki Mihara, president of Honda Philippines. [9]
In a separate gathering in Shangri-La at the Fort, Manila on the same day, Honda Philippines and Honda Prestige also introduced the pioneer big bikes available for purchase at the new store, namely CB500X, African Twin, X-ADV 750, CBR500R, Rebel 500, and CB650F. [10] [11]
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