In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software." [1]
Examples of horizontal market software include word processors, web browsers, spreadsheets, calendars, project management applications, and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, it generally lacks any market-specific customizations. [2] [3]
A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information ; often, the user can configure which ones to display. Variants of portals include mashups and intranet dashboards for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration.
Scalability is the property of a system to handle a growing amount of work. One definition for software systems specifies that this may be done by adding resources to the system.
Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion, acquisition or merger.
In microeconomics, management and international political economy, vertical integration is an arrangement in which the supply chain of a company is integrated and owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It contrasts with horizontal integration, wherein a company produces several items that are related to one another. Vertical integration has also described management styles that bring large portions of the supply chain not only under a common ownership but also into one corporation.
In economics and marketing, product differentiation is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, The Theory of Monopolistic Competition.
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales and achieve sustainable competitive advantage within its corresponding market.
An application program is a computer program designed to carry out a specific task other than one relating to the operation of the computer itself, typically to be used by end-users. Word processors, media players, and accounting software are examples. The collective noun "application software" refers to all applications collectively. The other principal classifications of software are system software, relating to the operation of the computer, and utility software ("utilities").
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market. While horizontal market software can be useful to a wide array of industries, vertical market software is developed for and customized to a specific industry's needs.
MKS, Inc is a subsidiary of PTC, Inc. It was previously a multinational independent software vendor that was acquired by Parametric Technology Corporation on May 31, 2011. MKS operated in the Application Lifecycle Management (ALM) and Systems Administration market segments.
Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as on-demand software, web-based software, or web-hosted software.
An automated storage and retrieval system consists of a variety of computer-controlled systems for automatically placing and retrieving loads from defined storage locations. Automated storage and retrieval systems (AS/RS) are typically used in applications where:
Business economics is a field in applied economics which uses economic theory and quantitative methods to analyze business enterprises and the factors contributing to the diversity of organizational structures and the relationships of firms with labour, capital and product markets. A professional focus of the journal Business Economics has been expressed as providing "practical information for people who apply economics in their jobs."
ILOG S.A. was an international software company purchased and incorporated into IBM announced in January, 2009. It created enterprise software products for supply chain, business rule management, visualization and optimization. The main product line for Business Rules Management Systems (BRMS) has been rebranded as IBM Operational Decision Management. Many of the related components retain the ILOG brand as a part of their name.
The research project OSAMI-D is the German subproject of the European ITEA 2 project OSAMI.
In computing, Application Integration Architecture (AIA) is an integration framework produced by Oracle Corporation.
MarketFirst is a business software product for use in marketing, offered by Avolin.
Cambashi is an Anglo-American industry analyst firm, focused on the market for Information Technology in the manufacturing, distribution, energy, utilities and construction industries. The company serves both suppliers and users of Information technology. It provides advisory services suppliers in its field, especially in the fields of Product Lifecycle Management and Industrial Automation applications such as Manufacturing Operations Management.
Software monetization is a strategy employed by software companies and device vendors to maximize the profitability of their software. The software licensing component of this strategy enables software companies and device vendors to simultaneously protect their applications and embedded software from unauthorized copying, distribution, and use, and capture new revenue streams through creative pricing and packaging models. Whether a software application is hosted in the cloud, embedded in hardware, or installed on premises, software monetization solutions can help businesses extract the most value from their software. Another way to achieve software monetization is through paid advertising and the various compensation methods available to software publishers. Pay-per-install (PPI), for example, generates revenue by bundling third-party applications, also known as adware, with either freeware or shareware applications.