Horizontal market software

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In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software." [1]

Contents

Example

Examples of horizontal market software include word processors, web browsers, spreadsheets, calendars, project management applications, and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, it generally lacks any market-specific customizations. [2] [3]

See also

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References

  1. "Definition of horizontal market software". PCMAG. Retrieved 2021-02-12.
  2. "Must-Have Features of Gift Card Management Software". VaocherApp. Retrieved 2023-05-04.
  3. James Shore, Shane Warden (2007). The Art of Agile Development. O'Reilly. p. 122. ISBN   978-0-596-52767-9.