A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
A digital video recorder (DVR), also referred to as a personal video recorder (PVR) particularly in Canada and British English, is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term includes set-top boxes (STB) with direct to disk recording, portable media players and TV gateways with recording capability, and digital camcorders. Personal computers are often connected to video capture devices and used as DVRs; in such cases the application software used to record video is an integral part of the DVR. Many DVRs are classified as consumer electronic devices. Similar small devices with built-in displays and SSD support may be used for professional film or video production, as these recorders often do not have the limitations that built-in recorders in cameras have, offering wider codec support, the removal of recording time limitations and higher bitrates.
DIC Entertainment Corporation, branded as the Incredible World of DIC, was an international film and television production company that was mostly associated as an animation studio. As a now former division of The Walt Disney Company, DIC produced live-action feature films and licensed numerous anime series.
Hinterland Who's Who is a Canadian series of 60-second public service announcements profiling Canadian animals, produced by Environment Canada Wildlife Service and the National Film Board of Canada (NFB) in the 1960s and 70s, and re-launched by the Canadian Wildlife Federation in the 2000s.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.
Roku, Inc. is a U.S. listed company founded by Anthony Wood in 2002. It distributes various streaming services through Roku-branded streaming players and smart TVs, supporting both advertising and subscription models on its platform. Roku tops U.S. streaming TV distribution, reaching an estimated 120 million people. The company also operates in Australia, Canada, France, Germany, the U.K., and several Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.
Companies Committed to Kids was a Canadian non-profit organization based in Toronto, founded in 1990 by former chief executive officer Sunni Boot and former president of the Global Television Network David Mintz as a contributive production-wide body dedicated to launching campaigns and expressing the significance of their public service announcements to target children between the ages of eight and 12. It produced over 30 announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partnered up with Health Canada.
"Youth Marketing" is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, and young adult marketing, targeting ages 25 to 34.
Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency. These rules vary from country to country, with some going as far as banning all advertisements that are directed at children.
Xumo, LLC is an American internet television and consumer electronics company. It is a joint venture of Charter Communications and Comcast that operates the free ad-supported streaming television (FAST) and advertising video on demand (AVOD) service Xumo Play, and distributes Xumo Stream Box digital media players and Xumo TV smart TVs. The Xumo Play platform's service operations are based in the Orange County suburb of Irvine, California. As of October 2020, Xumo Play has 24 million monthly active users.
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards.
Round Table Advertising is a privately held full-service advertising agency located in Toronto, Ontario. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.
The Country Network is an American cable, streaming and broadcast television network that specializes in broadcasting country music videos and exclusive original music-based content; its playlist of videos extends from the 1990s through the present day. The network also airs occasional infomercials and traditional advertising.
Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure on the intended consumer, which may be harmful. As a result of these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals.
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Crystal City, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educational programs to public television stations in the United States, distributing shows such as Frontline, Nova, PBS News Hour, Masterpiece, Sesame Street, and This Old House.
MediaSmarts is a Canadian non-profit organization and registered charity based in Ottawa, Ontario, that focuses on digital and media literacy programs and resources. In particular, the organization promotes critical thinking via educational resources and analyzes the content of various types of mass media.
YouTube Kids is a video app and website for children developed by YouTube, a subsidiary of Google. The app provides a version of the service oriented solely towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate for viewing by children under the age of 13, in accordance with the Children's Online Privacy Protection Act, which prohibits the regular YouTube app from profiling children under the age of 13 for advertising purposes.
Hippo Hardware and Trading Company, or simply Hippo Hardware, is a hardware store in Portland, Oregon. Established by Steven Miller and Stephen Oppenheim in southeast Portland in 1976, the business has operated from its current location on East Burnside Street in the Buckman neighborhood since 1990. Hippo Hardware sells new and salvaged hardware, lighting, plumbing and other materials, as has a hippopotamus theme throughout. The store has supplied locally filmed television series and has been described as an institution and a landmark.
