Hue-heat hypothesis

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Taj Mahal in warm light from a low elevation sun. Taj mahal-2.jpg
Taj Mahal in warm light from a low elevation sun.
Taj Mahal in the cold light from a high elevation sun. Taj Mahal 2020.jpg
Taj Mahal in the cold light from a high elevation sun.

The hue-heat hypothesis is the hypothesis that an environment with warm colors (red, orange yellow hues) will feel warmer in terms of temperature and comfort, while an environment with cold colors (blue, green hues) will feel cooler. [1] [2] [3]

The idea is both investigated scientifically [4] and ingrained in popular culture in the terms warm and cold colors [5]

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References

  1. Tsushima, Yoshiaki; Okada, Sho; Kawai, Yuka; Sumita, Akio; Ando, Hiroshi; Miki, Mitsunori (10 August 2020). "Effect of illumination on perceived temperature". PLOS ONE. 15 (8): e0236321. Bibcode:2020PLoSO..1536321T. doi: 10.1371/journal.pone.0236321 . PMC   7416916 . PMID   32776987.
  2. Ziat, Mounia; Balcer, Carrie Anne; Shirtz, Andrew; Rolison, Taylor (2016). A Century Later, the Hue-Heat Hypothesis: Does Color Truly Affect Temperature Perception?. Lecture Notes in Computer Science. Vol. 9774. pp. 273–280. doi:10.1007/978-3-319-42321-0_25. ISBN   978-3-319-42320-3.{{cite book}}: |journal= ignored (help)
  3. "Hue Heat". Medium. 10 April 2022. Retrieved 15 May 2023.
  4. Toftum, Jørn; Thorseth, Anders; Markvart, Jakob; Logadóttir, Ásta (October 2018). "Occupant response to different correlated colour temperatures of white LED lighting" (PDF). Building and Environment. 143: 258–268. Bibcode:2018BuEnv.143..258T. doi:10.1016/j.buildenv.2018.07.013. S2CID   265296458.
  5. "Temperature - Colour - National 5 Art and Design Revision". BBC Bitesize. Retrieved 15 May 2023.