IGraal

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iGraal is an online cashback, deals and coupons platform. It was founded in 2006 in Boulogne-Billancourt, France. It is owned by Global Savings Group and operates in France, Germany, Spain, and Italy. [1]

History

iGraal was founded in 2006 by Christian Goaziou in Boulogne-Billancourt, France. It is a cashback website where users earn a percentage of money back on their purchases made through the site's affiliate links to various retailers. The site also offers coupon codes alongside its cashback offers, including printable coupons in France. [2] [3]

In 2009, iGraal expanded to Germany. In 2011, iGraal reported revenue of €10 million and in 2012, they reached 1 million users. iGraal also launched its first mobile app in 2013. In 2015, the company announced the launch of printable coupons that could be used in supermarkets to save money. In 2016, M6 Group acquired 51% of iGraal. [4] In early 2018, iGraal had reached over 4 million users in France and Germany. In 2019, iGraal launched iGraal Market, an app to earn cashback at supermarkets in France. [5]

In 2020, Global Savings Group acquired iGraal from M6 Group in a cash and equity deal valued at €123.5 million. [6] Later that year, the site launched in Spain. [7] In 2023, the site reached 10 million users in France. iGraal also launched a product offering cashback on gift card purchases in France, Germany and Spain in 2023. In 2024, the site launched in the Italian market. [8] [9]

Today, iGraal partners with over 4,000 sites in Europe to offer users cashback. The sites include brands like Aliexpress, Lieferando, ASOS, Hotels.com, Nike, TEMU, Expedia and other well-known brands. [10] The company does not charge a fee for registration and the use of iGraal, as it earns money from the brands it partners with. [11] [12]

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References

  1. ↑ Garner, Hannah (2023-03-25). "These apps and coupons help you save on your French supermarket shop". www.connexionfrance.com. Retrieved 2024-07-01.
  2. ↑ "Les applis de cashback qui remboursent une partie de vos courses sont-elles un bon plan?". RMC Conso (in French). Retrieved 2024-07-01.
  3. ↑ Tassel, Victor (2021-11-16). "Poulpeo, Joko, EBuyClub, iGraal... la folie du cashback en ligne". leparisien.fr (in French). Retrieved 2024-07-01.
  4. ↑ Dubois, Maud (2016-12-12). "Jeantet advises IGraal, French leader for cashback in the framework of the acquisition by M6 of 51% of the share capital of the group". Jeantet. Retrieved 2024-07-01.
  5. ↑ "M6 Group acquires Igraal".
  6. ↑ O'Hear, Steve (2020-03-23). "Global Savings Group acquires French cashback company iGraal for €123.5M". TechCrunch. Retrieved 2024-07-01.
  7. ↑ "Global Savings Group Completes Takeover of iGraal for €123.5 Million". PerformanceIN. 2020-03-25. Retrieved 2024-07-01.
  8. ↑ "iGraal, un des premiers closing sous confinement". CFNEWS (in French). 2020-03-24.
  9. ↑ "Paroles d'Experts Igraal: les enjeux et les avantages du cashback". La Tribune (in French). 4 June 2018. Retrieved 2024-07-01.
  10. ↑ "Aujourd'hui seulement : profitez du cashback ASOS à 7% avec IGraal !". Le Point (in French). 2022-03-31. Retrieved 2024-07-01.
  11. ↑ "Cashback: comment économiser avec iGraal".
  12. ↑ "iGraal, un des premiers closing sous confinement". CFNEWS (in French). 24 March 2020. Retrieved 2024-07-01.
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