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ISO/TC 289 Brand evaluation is Technical Committee n.289 of the International Organization for Standardization (ISO) formed in 2014 to develop standards in the area of Brand evaluation. [1]
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ISO/TC 289 Brand evaluation is Technical Committee n.289 of the International Organization for Standardization (ISO) formed in 2014 to develop standards in the area of Brand evaluation. [1]
In January 2014 the Technical management Board of ISO (TMB) took the decision to create a new ISO Technical committee called ISO/TC 289. The first plenary meeting was held on 2014 September 25–26 in Beijing, hosted by Standardization Administration of China (SAC) and China Council for Brand Development (CCBD). [2] The first meeting of ISO/TC 289/WG1 was held by China Council for Brand Development in Shenzhen (China), from November 11 to 12, 2015. [3] [4] [5] [6]
The first meeting of ISO/TC 289/WG2 was held by UNI (Italian Standardization Body) in Rome (Italy), from January 21 to 23, 2019.
The current scope of ISO/TC 289 primarily focuses on standardization in the field of brand evaluation. The main activity of ISO/TC 289 is to develop international standards supporting the international practice of brand evaluation and brand management .
 | This section's factual accuracy may be compromised due to out-of-date information.(August 2022) |
ISO/TC 289 currently has the following organisation.
ISO/TC 289 has 12 Participating countries and 24 Observer countries.
published ISO standards under the direct responsibility of ISO/TC 289:
ISO standards under development with the direct responsibility of ISO/TC 289:
The International Organization for Standardization is an international standard development organization composed of representatives from the national standards organizations of member countries. Membership requirements are given in Article 3 of the ISO Statutes.
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Note: This working group has been disbanded.
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