ISO 20671

Last updated

The international standard ISO 20671Brand evaluation - Principles and fundamentals, renumbered ISO 20671-1 in November 2021, [1] provides guidance to organizations, regardless of their activity or size, on the evaluation of brands. [2]

Contents

This standard was developed by the ISO/TC 289 committee. [3]

History

The standard was developed by the ISO/TC 289 committee, which started the project in May 2016, finishing it during the ISO/TC 289 Plenary Meeting held in Milan at the UNI headquarter from 11 to 13 June 2018. [4] [5]

The first edition of ISO 20671 was published in March 2019. [6] in November 2021 the international standard has been renumbered in ISO 20671-1.

AS International, headquartered in Vienna, have certified so far several brand evaluation agencies to ISO 20671 via its mandated ISO auditing entity.

Main requirements of the standard

The ISO 20671-1:2021 standard adopts the structure with the following breakdown:

History

YearDescription
2019ISO 20671 (1st Edition)
2021ISO 20671-1 (1st Edition renumbered)


See also

Notes

  1. "Iso 20671-1:2021".
  2. "ISO 20671:2019 - Brand evaluation -- Principles and fundamentals". iso.org. Retrieved 2019-07-04.
  3. "ISO/TC 289 - Brand evaluation". iso.org. Retrieved 2019-07-04.
  4. "Brand evaluation (part 1)". YouTube. Retrieved 2019-07-04.
  5. "Brand evaluation (Part 3)". YouTube .
  6. "It's all in the name: the world's first International Standard for brand evaluation just published". iso.org. Retrieved 2019-07-04.

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