Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for for-profit enterprises.
Street fundraising consists of various ways of asking for donations on behalf of a charity. Those asking for donations may be paid employees of the charity, or they may be volunteers.
The Charities Aid Foundation (CAF) is a registered UK charity that operates in the United Kingdom, the United States of America and Canada. It works with companies, private philanthropists, regular donors, fellow foundations, governments, charities and not-for-profit enterprises to enable them to give more. Its stated purpose is to “accelerate progress in society towards a fair and sustainable future for all.”
ActBlue Charities Inc. is an American political action committee and fundraising platform established for serving left-leaning and Democratic nonprofits and politicians.
JustGiving is a global online social platform for giving. The firm's headquarters are located in Bankside, London, England.
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.
Network for Good is an American-certified B Corporation software company that offers fundraising software and coaching for charities and non-profit organizations. The company was founded in 2001 by America Online (AOL), Cisco Systems, and Yahoo! and has processed over $2.2 billion in donations since its inception. Network for Good charges between 3% and 5% transaction processing fee for donations, in addition to any subscription fees that the charity might incur. The transaction processing costs may be covered by the donor or by the nonprofit organization.
Big Give is a non-profit, charitable website that enables donors to find and support charity projects in their field of interest. It was founded in October 2007 by Sir Alec Reed CBE. His son James Reed became Chair of Trustees in 2019.
Mobile donating refers to donating using a mobile device. Mobile donating is primarily done through an SMS or a phone call.
Founded in 1999, MissionFish is the partner charity of eBay, which runs auction and shopping websites in 30 countries. Through MissionFish, eBay users are able to donate to registered nonprofit organisations when they buy and sell through the eBay.com and eBay.co.uk sites. The programmes are called eBay Giving Works and eBay for Charity, respectively.
CrowdRise is a for-profit crowdfunding platform that raises charitable donations. CrowdRise was founded by Edward Norton, Shauna Robertson, and the founders of Moosejaw, Robert and Jeffrey Wolfe. CrowdRise was acquired in 2017 by GoFundMe.
Pennies is a registered charity in the United Kingdom and Republic of Ireland. Its purpose is to encourage and facilitate charitable giving, and to raise funds for a variety of UK registered charities through micro-donations made by customers at the point of sale.
GoFundMe is an American for-profit crowdfunding platform that allows people to raise money for events ranging from life events such as celebrations and graduations to challenging circumstances like accidents and illnesses. From 2010 to the beginning of 2020, over $9 billion has been raised on the platform, with contributions from over 120 million donors.
iDonate is an online fundraising platform for charities and non profit organisations in Ireland. It was launched in 2011, and available to charities, nonprofit organisations and crowdfunders in Ireland.
FundRazr is a free crowdfunding and online fundraising platform released in 2009. FundRazr operates internationally in 35+ countries with the largest markets being United States, Canada, United Kingdom and Australia. It allows users to run a wide-range of crowdfunding campaigns by creating fundraising pages and sharing it via social media, messaging apps, email and more to raise money for over 100 types of causes such as nonprofit, medical care, education, community help, poverty alleviation, arts, memorials, and animal rescue causes. FundRazr also works with more than 4000 nonprofits, charities and social enterprises with an advanced fundraising toolset for free. The digital fundraising platform provides 8 different campaign types. They include microproject fundraising, peer-to-peer campaigns, wishlist campaigns, recurring donations, branded sponsorship campaigns, DIY projects, sweepstake campaigns, and storefront campaigns.
Rally.org is an American social online fundraising platform for use by a wide range of individuals and organizations. It allows users to set up their own fundraising page, through which supporters can find information about their campaigns and make donations through Rally.org's proprietary payment system. The platform is best known for its use by causes including the Make A Wish Foundation and Jon Bon Jovi's Hurricane Sandy relief effort, filmmakers including the director of Buzkashi Boys, and political campaigns in the United States 2012 election cycle. In May 2012, Rally.org closed the largest Series A round of venture capital ever raised online. The company was founded in Austin, Texas, as Piryx, in 2009 by Tom Serres, Brian Upton, Jonas Lamis and Naveed Lalani.
GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, is the Tuesday after Thanksgiving in the United States. It is touted as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world". An organization of the same name is an independent 501(c)(3) nonprofit that supports the global movement.
BT MyDonate was a not-for-profit online fundraising service provided by United Kingdom telecommunications company BT Group for charities in the UK, and was launched on 6 April 2011 as part of BT's investment to the community. It closed on 30 June 2019 so BT can focus its support in other areas including how they'll continue to support charities, and due to the many alternative fundraising platforms available, including several fee-free offers, to the UK.
Gina Long is a philanthropist, entrepreneur, journalist, radio presenter and global charity campaigner. She was awarded an MBE for services to the charity sector in December 2015. She was made a Honorary Fellow of the University of Suffolk in October 2018.
Run for Heroes was born in March 2020 as a response to the COVID-19 pandemic. On March 28, 2020 they launched the #Run5Donate5Nominate5 campaign which raised over £7 million for NHS Charities Together COVID-19 Appeal.
