I Can't Believe It's Yogurt!

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I Can't Believe It's Yogurt!
Company typeFranchise
IndustryRestaurant
Founded1977;48 years ago (1977) in Dallas, Texas
Headquarters Markham, Ontario, Canada
Products Frozen yogurt
Parent Yogen Früz
Website www.icbiy.com OOjs UI icon edit-ltr-progressive.svg

I Can't Believe It's Yogurt! is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing its products.

Contents

History

I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas. [1] Later, it was owned under parent company Brice Foods. In 1984, it sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!". [2]

I Can't Believe It's Yogurt! was acquired by Yogen Früz [3] in 1996.

1991 Austin killings

In 1991, four young girls were raped and murdered in an I Can't Believe It's Yogurt! shop in Austin, Texas. The case went unsolved until 2025 when Austin Police Department collected DNA from a male as a result of one of the rapes, which after testing, was concluded to have originated from serial killer Robert Eugene Brashers. [4] [5]

References

  1. ↑ Stube, Christine (February 1990). "I Can't Believe It's Yogurt! Dallas". Dairy Foods: 62. Archived from the original on June 14, 2009. Retrieved November 16, 2008.
  2. ↑ Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now What Does KFC Stand For?". Slate . Retrieved July 13, 2014.
  3. ↑ "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com. Archived from the original on February 23, 2009. Retrieved March 18, 2010.
  4. ↑ "25 years later: Murder of 4 Austin teens still unsolved". KXAN.com. December 6, 2016. Archived from the original on December 1, 2017. Retrieved December 1, 2017.
  5. ↑ Slifer, Stephanie (September 26, 2025). Suspect identified in infamous Texas yogurt shop murder case, original investigator says. CBS News . Retrieved September 26, 2025.
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