 | |
| Company type | LLC |
|---|---|
| Founded | Woodstock, Vermont, U.S. (1997) |
| Founder | Peter Helmetag John Fernsell |
| Headquarters | New York, New York , |
| Website | http://www.ibex.com |
Ibex Outdoor Clothing, LLC is a producer of wool clothing designed for outdoor use sold through a website and retailers. For the year 2001 Ibex made US$1.5 million in sales, [1] and by 2012 had reached US$12 million in sales. [2] Between 2014 and 2017 sales averaged US$20 Million. [3]
The company began when Peter Helmetag and John Fernsell met in 1997. Fernsell said “Everything looked the same and didn’t work. It was all either Gore-Tex or polyester fleece.” [4] In December 2017, Ibex announced that it would be shutting down its operations in February 2018 after the company's struggles in the outdoor market which led to the company laying off a third of its staff in November. [5]
In October 2019, Ibex relaunched as an online-only store, under the ownership of Flour Fund, which purchased the brand in early 2018, and is now based in Boulder, Colorado. [6] [7]
Ibex uses wool as the primary fabric for all its clothing, citing its ability to regulate temperature, anti-microbial properties, ability to wick away sweat, and its resistance to wear. [8] Merino wool is often used for lighter-weight or casual products, while coarser wool is used for outerwear, such as jackets, vests, often with a Merino lining.