Ichitan

Last updated
Ichitan Group Co., Ltd
IndustryFood processing and packaged foods
Founded2010 in Bangkok, Thailand
Founder Tan Passakornnatee
Headquarters
Bangkok
,
Thailand
ProductsIchitan Greentea
Website www.ichitangroup.com

Ichitan Group Co., Ltd. is a Thai beverage company that manufactures green tea drinks, herbal drinks, fruit drinks, and energy drinks.

Contents

History

Ichitan company was founded by Tan Passakornatee who was the original founder of Oishi Group. Ichitan company incorporated the company on the third of September 2010. Later, the company registered capital for 1,300 million baht and a paid up capital of 1,300 million baht into ordinary shares on December 31, 2015. On August 27, 2014, Mitsubishi Corporation and PT Sigmantara Alfindo have entered into a joint venture which aims to produce and sell Ichitan drinks in Indonesia. [1] [2] [3]

On August 24, 2022, Philippine snack food company Rebisco has entered the beverage market for the exclusive distributor of Ichitan in the Philippines. [4]

In January 2023, the famous Thai actor, singer, model, host and entrepreneur Vachirawit Chivaaree became the Brand Ambassador of Ichitan. [5] [6] [7]

Products

Related Research Articles

<span class="mw-page-title-main">Herbal tea</span> Beverage made from infusing or decocting plant material in hot water

Herbal teas, technically known as herbal infusions, and less commonly called tisanes, are beverages made from the infusion or decoction of herbs, spices, or other plant material in hot water. Often herb tea, or the plain term tea, is used as a reference to all sorts of herbal teas. Many herbs used in teas/tisanes are also used in herbal medicine and in folk medicine.

<span class="mw-page-title-main">Smirnoff</span> Vodka brand founded in Russia

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. Distributed in 130 countries, it is manufactured in different countries depending on market, but is not currently produced in Russia or anywhere in Eastern Europe.

<span class="mw-page-title-main">Iced tea</span> Cold beverage made from tea leaves

Iced tea is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup, or remain unsweetened. Iced tea is also a popular packaged drink, normally mixed with fruit-flavored syrup such as lemon, raspberry, lime, passion fruit, peach, orange, strawberry, and cherry.

<span class="mw-page-title-main">Thai tea</span> Thai drink made from tea, milk and sugar

Thai tea is a Thai drink made from Ceylon black tea, milk, and sugar. Thai tea as consumed in Thailand is not typically brewed with spices, though many English language recipes inspired by Thai tea include ingredients such as star anise or cardamom to enhance the flavor. It is served either hot or cold. Thai tea is popular in Southeast Asia and is served in many restaurants that serve Thai food. When served cold it is known as Thai iced tea. Although Thai tea normally refers to Thai iced tea, there are also other kinds of tea which can be referred to as Thai tea. For instance, the Thai traditional herbal tea which is formulated based on Thai traditional medicine can also be called Thai tea. Thai Oolong tea, which is oolong tea steamed with ginger, lemongrass, and celery, can also be referred to as Thai tea.

<span class="mw-page-title-main">Chrysanthemum tea</span> Flower (chrysanthemum)-based tea infusion

Chrysanthemum tea is a flower-based infusion beverage made from the chrysanthemum flowers of the species Chrysanthemum morifolium or Chrysanthemum indicum, which are most popular throughout East and Southeast Asia.

<span class="mw-page-title-main">Tea blending and additives</span> Blending different teas together

Tea blending is the act of blending different teas to produce a final product that differs in flavor from the original tea used. This occurs chiefly with black tea, which is blended to make most tea bags, but it can also occur with such teas as Pu-erh, where leaves are blended from different regions before being compressed. The most prominent type of tea blending is commercial tea blending, which is used to ensure consistency of a batch on a mass scale so that any variations between different batches and seasons of tea production do not affect the final product. Commercially, it is considered important that any batch of a particular blend must taste the same as the previous batch, so a consumer will not be able to detect a difference in flavor from one purchase to the next.

<i>Chūhai</i> Alcoholic drink from Japan

Chūhai, an abbreviation of "shōchū highball" (焼酎ハイボール), is an alcoholic drink originating from Japan.

<span class="mw-page-title-main">Hibiscus tea</span> Drink made from sepals of Hibiscus sabdariffa

Hibiscus tea is a herbal tea made as an infusion from crimson or deep magenta-colored calyces (sepals) of the roselle flower. It is consumed both hot and cold and has a tart, cranberry-like flavor.

Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more watery. Drink mixers may also be used strictly for decorative purposes by changing the color or appearance of the drink. They also simply increase the volume of a drink, to make it last longer.

<span class="mw-page-title-main">Ginger tea</span> Tea beverage made from ginger root

Ginger tea is a herbal beverage that is made from ginger root. It has a long history as a traditional herbal medicine in East Asia, South Asia, Southeast Asia, and West Asia.

<span class="mw-page-title-main">Matte Leão</span> Brazilian brand of herbal tea drinks

Matte Leão is a Brazilian infusion and tea brand, now owned by The Coca-Cola Company. The spelling Matte is archaic, but preserved in the trademark; the currently correct Portuguese spelling for the herb and the derived beverage is mate. Matte Leão offers a range of over 100 types of infusions.

The Rebisco Group of Companies, doing business as Rebisco and also known as the Rebisco Group, is a Philippine privately held multinational snack food company headquartered in Ortigas Center, Pasig, Metro Manila. It was founded in 1963 by Jacinto L. Ng Sr.

<span class="mw-page-title-main">Sharbat (drink)</span> Sweet drink

Sharbat is a drink prepared from fruit or flower petals. It is a sweet cordial, and usually served chilled. It can be served in concentrated form and eaten with a spoon or diluted with water to create the drink.

<span class="mw-page-title-main">Bireley's</span> Soft drink brand

Bireley's is a brand of non-carbonated, fruit-flavored soft drinks originally produced by the Frank W. Bireley Company, established in California in 1923 by Frank W. Bireley. The brand grew rapidly, becoming known throughout the United States, and was acquired by General Foods in 1943. It subsequently disappeared from the market in its home country, but still retains a small international presence through Asahi Soft Drinks in Japan and, until 2019, Ichitan in Thailand. As of 2024, the brand is exclusively found in Japan.

<span class="mw-page-title-main">Oishi Group</span> Thai food-and-drink company

Oishi Group Public Company Limited is a food-and-beverage corporate group based in Thailand. It operates chains of Japanese restaurants in Thailand, and produces ready-to-drink tea beverages, mainly under the brand Oishi Green Tea, which are also exported to several international markets. The business was founded as Oishi Restaurant in 2000 by Tan Passakornnatee, and soon branched out to produce green tea drinks, quickly becoming the market leader in Thailand. The company was listed on the Stock Exchange of Thailand as Oishi Group in 2004, and was acquired by the Thai beverage giant ThaiBev in 2008.

References

  1. "Ichitan upbeat on new venture in Indonesia - The Nation". The Nation. Archived from the original on 2018-01-11. Retrieved 2017-11-20.
  2. "Ichitan Group Public Company Limited - อิชิตัน กรุ๊ป จำกัด (มหาชน)". www.ichitangroup.com. Retrieved 2017-11-20.
  3. Editorial, Reuters. "Company Profile for ${Instrument_CompanyName}". IN. Retrieved 2017-11-22.{{cite web}}: |first= has generic name (help)
  4. "Thai green tea maker Ichitan sees revenues rising in H2 2022, set eye on expanding into Philippines". Thai Enquirer . August 24, 2022. Retrieved October 11, 2023.
  5. Insertlive. "Bright Vachirawit Pamer Foto bareng Agnez Mo Usai Fan Meeting di Indonesia". hot-gossip (in Indonesian). Retrieved 2023-03-26.
  6. "ICHITAN Kejutan Tutup Botol Berhadiah Private Fan Meeting". Ichitan. 31 January 2023. Retrieved 9 May 2023.
  7. Times, I. D. N.; Dina, Nindia. "10 Potret Bright Vachirawit jadi Brand Ambassador Minuman Indonesia". IDN Times (in Indonesian). Retrieved 9 May 2023.