Icrave (design firm)

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Icrave (styled ICRAVE) is an innovation and design studio [1] founded in 2002 by Canadian-born designer Lionel Ohayon. [2] Conceived as a design and brand strategy company, the studio's projects were predominantly in nightlife sector, including lounges and clubs in Manhattan, Los Angeles and Las Vegas. [3] The studio's nightlife work has contributed to the gentrification and popularization of New York City's Meatpacking District. [4]

Contents

Over the past decade, the studio has designed hospitality spaces, [5] including restaurants, [6] bars, casinos, [7] and hotels. [8] Working with The One Group, ICRAVE developed the STK [9] steakhouse brand with 7 locations across the US. The steakhouse brand went public in 2015. The firm is now developing STK's sister brand, STK Rebel. [10] The first location will open in Miami in 2016.

In 2008, the studio designed JetBlue Terminal 5 at John F. Kennedy International Airport in New York, [11] incorporating technology into the gate hold areas and dining spaces. [12] Touch screen monitors expedited food service, reduce passenger anxiety, and monetized previously underutilized gate hold areas. Today, their roster of airport work spans dozens of venues across North America. [13] [14] [15] [16]

The studio's capabilities have evolved to include brand strategy, product design, and graphic design. [17] The studio has been tasked to create identities and collateral [18] for client projects ranging from logos to marketing materials to staff uniforms. In 2012, Icrave established an in-house lighting department, [19] Icrave Lighting (styled ICRAVE LIGHTING), to consult across all projects.

In recent years, Icrave's project roster has expanded to new sectors including healthcare, [20] higher education, and residential developments. [21] For the past two years, Icrave has been working with Memorial Sloan Kettering on two ambulatory care centers in New York's Upper East Side. The Josie Robertson Surgery Center is slated to open in early 2016. [22]

Icrave's work has been recognized with numerous industry accolades from Architizer, Travel + Leisure, Frommer's, [23] Fodor's, International Design, International Interior Design, Hospitality Design, [24] Restaurant & Bar Design, and Hamptons Cottages and Gardens. [25] [26]


Notable projects

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References

  1. ↑ "A SPACE THAT ENCOURAGES COLLABORATION: ICRAVE’S NYC OFFICE", Design Milk, (June 2013)
  2. ↑ "Lionel Ohayon, President, Icrave Design", Linked IN, (April 2010)
  3. ↑ "Lionel Ohayon Reveals the Importance of Design", Nightclub&Bar, (January 2013)
  4. ↑ "Tenjune Designed by Icrave: A Peak Inside NYC's Hottest New Ultra Lounge", Dexigner, (October 8, 2006)
  5. ↑ "Icrave Profile", Architizer website, (May 2010)
  6. ↑ "Midtown Restaurant ‘Ocean Prime’ Designed With Volume In Mind", CBS New York, (November 2015)
  7. ↑ "Holland Casino Rotterdam", Mimoa, (December 2009)
  8. ↑ "Musically-Charged Hotel Coming to Amsterdam", PSFK (September 2015)
  9. ↑ "THE STK MIDTOWN RESTAURANT IN NEW YORK", Architectism, (August 2015)
  10. ↑ "STK Rebel" Archived 2015-11-22 at the Wayback Machine , The One Group Website
  11. ↑ Vallis, Alexandra, "First Look: Inside JetBlue’s Food Court", Grub Street, (August 21, 2008)
  12. ↑ "JFK food goes upscale with Carmellini, iPads", Crain's New York Business, (November 2010)
  13. ↑ "Carla Hall Talks Reagan National Airport Restaurant and Other New Projects", Eater DC, (July 2015)
  14. ↑ "ICRAVE Announces N.Y. Projects", Boutique Design, (March 2014)
  15. ↑ "ICRAVE Airport Designs “Take Off” with Recent Award Recognitions", Food & Beverage Magazine, (June 2014)
  16. ↑ "The Future of Airport Design Is All About Self-Service", Conde Naste Traveler(September 2014)
  17. ↑ ""ICRAVE Website"". Archived from the original on 2016-02-13. Retrieved 2016-01-07.
  18. ↑ "Le District", UnderConsideration Art of the Menu, (August 2015)
  19. ↑ "Lighting Tips & Tricks" [ permanent dead link ], Hotel Business, (February 2015)
  20. ↑ "Reinventing Cancer Surgery—By Designing A Better Hospital Experience", Fast Company, (December 2015)
  21. ↑ "Setting the ‘Barnett’ high", New York Post, (December 2012)
  22. ↑ "Sloan Kettering picks interior designer for revamp", Crain's New York Business, (October 2014)
  23. ↑ "Best Airport Food: The 10 Best Restaurants in Terminals", Frommer's, (2011)
  24. ↑ "2012 HD Award Winners Announced" Archived 2016-03-04 at the Wayback Machine , Hospitality Design, (2012)
  25. ↑ "The 2015 HC&G Innovation in Design Winners: Architecture", Hamptons Cottages and Gardens, (2015)
  26. ↑ " The Rally Hotel | iCRAVE", Rethinking the Future, (2022)
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