 | |
| Company type | Private |
|---|---|
| Industry | Cosmetics |
| Headquarters | SoHo, New York City, U.S. |
Key people | Dmitri Kaplun (CEO) |
| Website | ilmakiage |
Il Makiage is a tech-focused beauty brand based in New York City. [1] [2] [3] In May 2020 they launched in the United Kingdom, launched in Germany in November 2020 and Australia in June 2021. Il Makiage is a part of the ODDITY platform.
The name is an intentionally simplified version of the French word Maquillage, meaning "makeup".
Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi. [4] [5]
In June 2017, L Catterton purchased a minority stake of the company for $29 million. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach. [6] [7]
Dmitri Kaplun is the present CEO of the company. [8]
The company uses AI and machine learning to match users with beauty and skincare products. [9] [10] In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. to integrate it with their machine learning programs. [11] In August 2021, the company acquired computer vision startup Voyage81 to further enhance their vision, AI and machine learning capabilities. [12] Il Makiage's parent company ODDITY acquired AI-based molecular discovery company Revela in June 2023. [13]
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