| Industry | Apparel |
|---|---|
| Founded | 2017 |
| Headquarters | Irvine, California, United States |
Key people | Emily Ratajkowski |
| Products | Swimwear |
| Website | www.inamorataswim.com |
Inamorata (formally Inamorata Swim) [1] is a brand designed by Emily Ratajkowski that launched as a swimwear line.
On November 9, 2017, Harper's Bazaar UK published a story about Ratajkowski's impending release of her own swimwear brand after Emrata Holdings LLC acquired the trademark to Inamorata in August 2017. [2] The website for the bathing suit line, inamorataswim.com, went live on November 16, 2017 with three bikini separates and three one-pieces. [3] [4] The initial bathing suit line debuted at prices ranging from $75 to $160. [1]
The word "inamorata" is borrowed from Italian word “innamorata” and means "in love". [2] [5]
On November 17,2017, designer Lisa Marie Fernandez sent Ratajkowski a cease-and-desist letter claiming a similarity between two of Ratajkowski's designs and her own. Although the law does not facilitate copyright protection for physically functional items in the United States, Fernandez has based her legal claim on two of her 2015 European Union Community Design Registration certificates since Inamorata ships its designs worldwide. [6] [7]
In 2019, Inamorata and Ratajkowski earned recognition from Daily Front Row as Fashion Entrepreneur of the Year. [8] Ratajkowski was named to the Forbes 30 under 30 list for Art & Style. [9]
A bikini is a two-piece swimsuit primarily worn by girls and women that features one piece on top that covers the breasts, and a second piece on the bottom: the front covering the pelvis but usually exposing the navel, and the back generally covering the intergluteal cleft and a little, some, or all of the buttocks. The size of the top and bottom can vary, from bikinis that offer full coverage of the breasts, pelvis, and buttocks, to more revealing designs with a thong or G-string bottom that covers only the mons pubis, but exposes the buttocks, and a top that covers only the areolae. Bikini bottoms covering about half the buttocks may be described as "Brazilian-cut".
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only in particular locations or for particular types of suit, including swimwear, bathing suit, bathing attire, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie, or swimming trunks, besides others.
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.
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Chanel is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by the Wertheimer family and has been headquartered in London since 2018.
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A burkini is a style of swimsuit for women. The suit covers the whole body except the face, the hands, and the feet, while being light enough for swimming. This type of swimwear was designed with the intention of creating swimwear for Muslims who observe hijab in this way. The amount of skin covered is about the same as the person wearing a wetsuit and a swimming cap.
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Jantzen is a brand of swimwear that was established in 1916 and first appeared in the city of Portland, Oregon, United States. The brand name later replaced the name of the parent company that manufactured the branded products. The brand featured a logo image of a young woman, dressed in a red one-piece swimsuit and bathing hat, assuming a diving posture with outstretched arms and an arched back. Known as the Jantzen "Diving Girl", the image in various forms became famous throughout the world during the early twentieth century.
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Many stylistic variations of the bikini have been created. A regular bikini is a two-piece swimsuit that together covers the wearer's crotch, buttocks, and breasts. Some bikini designs cover larger portions of the wearer's body while other designs provide minimal coverage. Topless variants are still sometimes considered bikinis, although they are technically not a two-piece swimsuit.
Emily O'Hara Ratajkowski is an American model and actress. Born in London to American parents and raised in Encinitas, California, she signed to Ford Models at a young age. Her modeling debut was on the cover of the March 2012 issue of the erotic magazine treats!, which led to her appearance in several music videos, including Robin Thicke's "Blurred Lines", which catapulted her to global fame.
Mary Ann DeWeese (1913–1993) was an American sportswear designer. Appliquéd swimsuits and matching his-and-hers swimwear and sportswear are among the fashion firsts credited to DeWeese.
The history of swimwear traces the changes in the styles of men's and women's swimwear over time and between cultures, and touches on the social, religious and legal attitudes to swimming and swimwear.
Danielle Bernstein is an American fashion designer and the founder of the fashion blog and brand WeWoreWhat, which she started when she was a sophomore in college. She has collaborated with numerous brands and has launched her own fashion lines.
Natasha Oakley is an Australian Instagram model. She came to prominence with her A Bikini A Day blog, which she founded with friend and business partner Devin Brugman in 2012. Oakley and Brugman went on to launch the retail brand "Monday Swimwear" in 2014.
Zimmermann is a luxury fashion brand from Sydney, Australia. The eponymous label was founded by sisters Nicky and Simone Zimmermann in 1991. Zimmermann has over 56 stores in both Australia and globally, including throughout the United States, United Kingdom, Europe and China.
Lila Nikole Rivera is an American costume designer. She is known for her eponymous brand the Lila Nikole Collection. She is the first Latin Costume designer to design all costumes and manage the wardrobe department for The Super Bowl Half Time Show featuring The Weeknd.
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