An axiom, postulate, or assumption is a statement that is taken to be true, to serve as a premise or starting point for further reasoning and arguments. The word comes from the Ancient Greek word ἀξίωμα (axíōma), meaning 'that which is thought worthy or fit' or 'that which commends itself as evident'.
The Principia Mathematica is a three-volume work on the foundations of mathematics written by the mathematician–philosophers Alfred North Whitehead and Bertrand Russell and published in 1910, 1912, and 1913. In 1925–1927, it appeared in a second edition with an important Introduction to the Second Edition, an Appendix A that replaced ✱9 with a new Appendix B and Appendix C. PM was conceived as a sequel to Russell's 1903 The Principles of Mathematics, but as PM states, this became an unworkable suggestion for practical and philosophical reasons: "The present work was originally intended by us to be comprised in a second volume of Principles of Mathematics... But as we advanced, it became increasingly evident that the subject is a very much larger one than we had supposed; moreover on many fundamental questions which had been left obscure and doubtful in the former work, we have now arrived at what we believe to be satisfactory solutions."
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.
Purchasing power parity (PPP) is a measure of the price of specific goods in different countries and is used to compare the absolute purchasing power of the countries' currencies. PPP is effectively the ratio of the price of a market basket at one location divided by the price of the basket of goods at a different location. The PPP inflation and exchange rate may differ from the market exchange rate because of tariffs, and other transaction costs.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
In general linguistics, the comparative is a syntactic construction that serves to express a comparison between two entities or groups of entities in quality or degree - see also comparison (grammar) for an overview of comparison, as well as positive and superlative degrees of comparison.
Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.
A heritage language is a minority language learned by its speakers at home as children, and difficult to be fully developed because of insufficient input from the social environment. The speakers grow up with a different dominant language in which they become more competent. Polinsky and Kagan label it as a continuum that ranges from fluent speakers to barely speaking individuals of the home language. In some countries or cultures which determine a person's mother tongue by the ethnic group they belong to, a heritage language would be linked to the native language.
A learning curve is a graphical representation of the relationship between how proficient people are at a task and the amount of experience they have. Proficiency usually increases with increased experience, that is to say, the more someone, groups, companies or industries perform a task, the better their performance at the task.
In theories of competition in economics, a barrier to entry, or an economic barrier to entry, is a fixed cost that must be incurred by a new entrant, regardless of production or sales activities, into a market that incumbents do not have or have not had to incur. Because barriers to entry protect incumbent firms and restrict competition in a market, they can contribute to distortionary prices and are therefore most important when discussing antitrust policy. Barriers to entry often cause or aid the existence of monopolies and oligopolies, or give companies market power. Barriers of entry also have an importance in industries. First of all it is important to identify that some exist naturally, such as brand loyalty. Governments can also create barriers to entry to meet consumer protection laws, protecting the public. In other cases it can also be due to inherent scarcity of public resources needed to enter a market.
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
The picture superiority effect refers to the phenomenon in which pictures and images are more likely to be remembered than are words. This effect has been demonstrated in numerous experiments using different methods. It is based on the notion that "human memory is extremely sensitive to the symbolic modality of presentation of event information". Explanations for the picture superiority effect are not concrete and are still being debated, however an evolutionary explanation is that sight has a long history stretching back millions of years and was crucial to survival in the past, whereas reading is a relatively recent invention, and requires specific cognitive processes, such as decoding symbols and linking them to meaning.
False advertising is the act of publishing, transmitting, distributing, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally to promote the sale of property, goods, or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations or other laws and methods to limit false advertising.
Proof by assertion, sometimes informally referred to as proof by repeated assertion, is an informal fallacy in which a proposition is repeatedly restated regardless of contradiction and refutation. The proposition can sometimes be repeated until any challenges or opposition cease, letting the proponent assert it as fact, and solely due to a lack of challengers. In other cases, its repetition may be cited as evidence of its truth, in a variant of the appeal to authority or appeal to belief fallacies.
Bates v. State Bar of Arizona, 433 U.S. 350 (1977), was a United States Supreme Court case in which the Court upheld the right of lawyers to advertise their services. In holding that lawyer advertising was commercial speech entitled to protection under the First Amendment, the Court upset the tradition against advertising by lawyers, rejecting it as an antiquated rule of etiquette.
Heritage language learning, or heritage language acquisition, is the act of learning a heritage language from an ethnolinguistic group that traditionally speaks the language, or from those whose family historically spoke the language. According to a commonly accepted definition by Valdés, heritage languages are generally minority languages in society and are typically learned at home during childhood. When a heritage language learner grows up in an environment with a dominant language that is different from their heritage language, the learner appears to be more competent in the dominant language and often feels more comfortable speaking in that language. "Heritage language" may also be referred to as "community language", "home language", and "ancestral language".
Consumer socialization is the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of consumer behavior as its main focus is on how childhood and adolescent experiences affect future consumer behavior. It attempts to understand how factors such as peers, mass media, family, gender, race, and culture play an influence in developing customer behavior.
Argument from analogy is a special type of inductive argument, where perceived similarities are used as a basis to infer some further similarity that has not been observed yet. Analogical reasoning is one of the most common methods by which human beings try to understand the world and make decisions. When a person has a bad experience with a product and decides not to buy anything further from the producer, this is often a case of analogical reasoning since the two products share a maker and are therefore both perceived as "bad". It is also the basis of much of science; for instance, experiments on laboratory rats are based on the fact that some physiological similarities between rats and humans implies some further similarity.
In advertising, a bald assertion in advertising is a subcategory of a false advertising claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth. An example of such advertising practices is when a company claims their product is the best on the market.
