Customer relationship management (CRM) is one of many different approaches that allow a company to manage and analyse its own interactions with its past, current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries. The other three elements of the marketing mix are product, pricing, and promotion.
Service economy can refer to one or both of two recent economic developments:
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. The term is often used loosely, with no definition or arbitrary definition, but precise definitions are possible.
Reverse logistics is for all operations related to the reuse of products and materials. It is "the process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal. Remanufacturing and refurbishing activities also may be included in the definition of reverse logistics." Growing green concerns and advancement of green supply chain management concepts and practices make it all the more relevant. The number of publications on the topic of reverse logistics have increased significantly over the past two decades. The first use of the term "reverse logistics" in a publication was by James R. Stock in a White Paper titled "Reverse Logistics," published by the Council of Logistics Management in 1992. The concept was further refined in subsequent publications by Stock (1998) in another Council of Logistics Management book, titled Development and Implementation of Reverse Logistics Programs, and by Rogers and Tibben-Lembke (1999) in a book published by the Reverse Logistics Association titled Going Backwards: Reverse Logistics Trends and Practices. The reverse logistics process includes the management and the sale of surplus as well as returned equipment and machines from the hardware leasing business. Normally, logistics deal with events that bring the product towards the customer. In the case of reverse logistics, the resource goes at least one step back in the supply chain. For instance, goods move from the customer to the distributor or to the manufacturer.
The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. It currently consists of three comic distributors: Diamond Comic Distributors, which has nearly monopolized such distribution, as well as Lunar Distribution and UCS Comic Distributors ; and the majority of comics specialty stores, as well as other retailers of comic books and related merchandise.
Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogs, marketplaces such as Amazon and Google Shopping, social media platforms like Instagram and electronic data feeds to trading partners.
Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. It is a way to promote business and improve profit too.
Arrow Electronics is an American Fortune 500 company headquartered in Centennial, Colorado. The company specializes in distribution and value added services relating to electronic components and computer products. The company ranked No. 110 in the 2019 Fortune 500 list of the largest United States corporations by total revenue.
Motion Industries, Inc., headquartered in Birmingham, Alabama, is a distributor of industrial parts and has 300,000 customers and annual sales of $6.53 billion. It is a wholly owned subsidiary of Genuine Parts Company.
Channel conflict occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products directly to consumers through general marketing methods and/or over the Internet.
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication. When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion.
Manufacturing Business Technology is a website owned by Advantage Business Media. The site serves the information needs of information technology professionals involved in production, supply chain management, and operations within a manufacturing enterprise. MBT's mission is inform its readers about the critical issues related to IT professionals and the manufacturing industry.
The Home Depot Pro, headquartered in Jacksonville, Florida, is one of the largest wholesale distributors and direct marketers of maintenance, repair and operations (MRO) products for non-industrial businesses in the United States. The Home Depot Pro distributes a broad range of products such as HVAC, janitorial supplies, plumbing supplies and security supplies.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
Comtex News Network, Inc. is a distributor of news on the Internet, specializing in the business and financial market sectors. The company is a wholesaler of electronic real-time news and content gathered from thousands of sources, including national and international news bureaus, agencies and publications. Comtex enhances and standardizes the content received from such sources in order to provide editorially consistent and technically uniform products to its customers. Its processing includes adding stock ticker symbols, indexing by keyword and category and converting diverse publisher materials and formats into the industry standard delivery format NewsML, an XML derivative. The company slogan is "Relevant. Reliable. Real-Time."
US Foods is an American foodservice distributor. With approximately $24 billion in annual revenue, US Foods was the 10th largest private company in America until its IPO. Many of the entities that make up US Foods were founded in the 19th century, including one that sold provisions to travelers heading west during the 1850s gold rush. The company used the name U.S. Foodservice until 1993. US Foods offers more than 350,000 national brand products and its own “exclusive brand” items, ranging from fresh meats and produce to prepackaged and frozen foods. The company employs approximately 25,200 people in more than 60 locations nationwide, and provides food and related products to more than 250,000 customers, including independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. The company is headquartered in Rosemont, Illinois, and is a publicly held company trading under the ticker symbol USFD on the New York Stock Exchange.
Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce.
