Institute for Sales and Account Management

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The Institute for Sales and Account Management (ISAM) is a Dutch knowledge institute that was founded in 1996 as part of the Erasmus University Rotterdam. ISAM conducts research in the field of neuroeconomics; a science in which economics, psychology, and neuroscience are combined.

Serving as an example is the research into the brain activity of salespeople, which can be detected through the use of fMRI scans. Functional Magnetic Resonance Imaging (fMRI) is a technique that can trace the location in the brains where someone is processing information at the moment that he or she is faced with a stimulus (e.g. interaction with a client). Thus, with the help of an fMRI scanner both the conscious as well as the unconscious brain processes can be traced. This study has been realized in cooperation with the Erasmus MC (medical center) and the University of Michigan. It has been published in the Journal of Marketing Research.

All knowledge that is acquired through ISAM research, is transferred to the (inter)national business world by means of postgraduate education programmes in the field of sales and account management.[ citation needed ]

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<span class="mw-page-title-main">Functional magnetic resonance imaging</span> MRI procedure that measures brain activity by detecting associated changes in blood flow

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<span class="mw-page-title-main">Neuropsychology</span> Study of the brain related to specific psychological processes and behaviors

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The Allen Mouse and Human Brain Atlases are projects within the Allen Institute for Brain Science which seek to combine genomics with neuroanatomy by creating gene expression maps for the mouse and human brain. They were initiated in September 2003 with a $100 million donation from Paul G. Allen and the first atlas went public in September 2006. As of May 2012, seven brain atlases have been published: Mouse Brain Atlas, Human Brain Atlas, Developing Mouse Brain Atlas, Developing Human Brain Atlas, Mouse Connectivity Atlas, Non-Human Primate Atlas, and Mouse Spinal Cord Atlas. There are also three related projects with data banks: Glioblastoma, Mouse Diversity, and Sleep. It is the hope of the Allen Institute that their findings will help advance various fields of science, especially those surrounding the understanding of neurobiological diseases. The atlases are free and available for public use online.

<span class="mw-page-title-main">Cognitive neuropsychology</span>

Cognitive neuropsychology is a branch of cognitive psychology that aims to understand how the structure and function of the brain relates to specific psychological processes. Cognitive psychology is the science that looks at how mental processes are responsible for the cognitive abilities to store and produce new memories, produce language, recognize people and objects, as well as our ability to reason and problem solve. Cognitive neuropsychology places a particular emphasis on studying the cognitive effects of brain injury or neurological illness with a view to inferring models of normal cognitive functioning. Evidence is based on case studies of individual brain damaged patients who show deficits in brain areas and from patients who exhibit double dissociations. Double dissociations involve two patients and two tasks. One patient is impaired at one task but normal on the other, while the other patient is normal on the first task and impaired on the other. For example, patient A would be poor at reading printed words while still being normal at understanding spoken words, while the patient B would be normal at understanding written words and be poor at understanding spoken words. Scientists can interpret this information to explain how there is a single cognitive module for word comprehension. From studies like these, researchers infer that different areas of the brain are highly specialised. Cognitive neuropsychology can be distinguished from cognitive neuroscience, which is also interested in brain-damaged patients, but is particularly focused on uncovering the neural mechanisms underlying cognitive processes.

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<span class="mw-page-title-main">Erasmus University Rotterdam</span> Public university in the Netherlands

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Neuroergonomics is the application of neuroscience to ergonomics. Traditional ergonomic studies rely predominantly on psychological explanations to address human factors issues such as: work performance, operational safety, and workplace-related risks. Neuroergonomics, in contrast, addresses the biological substrates of ergonomic concerns, with an emphasis on the role of the human nervous system.

Lie detection is an assessment of a verbal statement with the goal to reveal a possible intentional deceit. Lie detection may refer to a cognitive process of detecting deception by evaluating message content as well as non-verbal cues. It also may refer to questioning techniques used along with technology that record physiological functions to ascertain truth and falsehood in response. The latter is commonly used by law enforcement in the United States, but rarely in other countries because it is based on pseudoscience.

Developmental cognitive neuroscience is an interdisciplinary scientific field devoted to understanding psychological processes and their neurological bases in the developing organism. It examines how the mind changes as children grow up, interrelations between that and how the brain is changing, and environmental and biological influences on the developing mind and brain.

Brain-reading or thought identification uses the responses of multiple voxels in the brain evoked by stimulus then detected by fMRI in order to decode the original stimulus. Advances in research have made this possible by using human neuroimaging to decode a person's conscious experience based on non-invasive measurements of an individual's brain activity. Brain reading studies differ in the type of decoding employed, the target, and the decoding algorithms employed.

Neurophysics is the branch of biophysics dealing with the development and use of physical methods to gain information about the nervous system. Neurophysics is an interdisciplinary science using physics and combining it with other neurosciences to better understand neural processes. The methods used include the techniques of experimental biophysics and other physical measurements such as EEG mostly to study electrical, mechanical or fluidic properties, as well as theoretical and computational approaches. The term "neurophysics" is a portmanteau of "neuron" and "physics".

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Preclinical imaging is the visualization of living animals for research purposes, such as drug development. Imaging modalities have long been crucial to the researcher in observing changes, either at the organ, tissue, cell, or molecular level, in animals responding to physiological or environmental changes. Imaging modalities that are non-invasive and in vivo have become especially important to study animal models longitudinally. Broadly speaking, these imaging systems can be categorized into primarily morphological/anatomical and primarily molecular imaging techniques. Techniques such as high-frequency micro-ultrasound, magnetic resonance imaging (MRI) and computed tomography (CT) are usually used for anatomical imaging, while optical imaging, positron emission tomography (PET), and single photon emission computed tomography (SPECT) are usually used for molecular visualizations.

Beatrice M. L. de Gelder is a cognitive neuroscientist and neuropsychologist. She is professor of Cognitive Neuroscience and director of the Cognitive and Affective Neuroscience Laboratory at the Tilburg University (Netherlands), and was senior scientist at the Martinos Center for Biomedical Imaging, Harvard Medical School, Boston (USA). She joined the Department of Cognitive Neuroscince at Maastricht University in 2012. Her research interests include behavioral and neural emotion processing from facial and bodily expressions, multisensory perception and interaction between auditory and visual processes, and nonconscious perception in neurological patients. She is author of books and publications. She was a Fellow of the Netherlands Institute for Advanced Study, and an elected member of the International Neuropsychological Symposia since 1999. She is currently the editor-in-chief of the journal Frontiers in Emotion Science and associate editor for Frontiers in Perception Science.

The following outline is provided as an overview of and topical guide to brain mapping:

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