An intelligence engine is a type of enterprise information management that combines business rule management, predictive, and prescriptive analytics to form a unified information access platform that provides real-time intelligence through search technologies, dashboards and/or existing business infrastructure. Intelligence Engines are process and/or business problem specific, resulting in industry and/or function-specific marketing trademarks associated with them. They can be differentiated from enterprise resource planning (ERP) software in that intelligence engines include organization-level business rules and proactive decision management functionality.
The first intelligence engine application appears to have been introduced in 2001 by Sonus Networks, Inc. in their patent US6961334 B1. [1] Applied to the field of telecommunications systems, the intelligence engine was composed of a database queried by a data distributor layer, received by a telephony management layer and acted upon by a facility management command & control layer. [1] This combined standalone business intelligence tools like a data warehouse, reporting and querying software and a decision support system.
The concept was reinforced in 2002 in patent application US20030236689 A1 [2] which applied predictive quantitative models to data and used rules to correlate context data at different stages of the business process with business process outcomes to be presented to end users. [2]
LogRhythm Inc. advanced the concept in 2010 by adding event managers to the end of the intelligence engine's process to determine reporting, remediation and other outcomes. [3]
As a system that combines human intelligence, data inputs, automated decision-making and unified information access, intelligence engines are an advancement in business intelligence tools because they:
In computing, a data warehouse, also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is considered a core component of business intelligence. Data warehouses are central repositories of integrated data from one or more disparate sources. They store current and historical data in one single place that are used for creating reports. This is beneficial for companies as it enables them to interrogate and draw insights from their data and make decisions.
Business intelligence (BI) consists of strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
A management information system (MIS) is an information system used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization. The study of the management information systems involves people, processes and technology in an organizational context. In other words, it serves, as the functions of controlling, planning, decision making in the management level setting.
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. Analytics also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming, and operations research to quantify performance.
SAS is a statistical software suite developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics. SAS' analytical software is built upon artificial intelligence and utilizes machine learning, deep learning and generative AI to manage and model data. The software is widely used in industries such as finance, insurance, health care and education.
Predictive analytics is a form of business analytics applying machine learning to generate a predictive model for certain business applications. As such, it encompasses a variety of statistical techniques from predictive modeling and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. It represents a major subset of machine learning applications; in some contexts, it is synonymous with machine learning.
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning. In other words, business intelligence focusses on description, while business analytics focusses on prediction and prescription.
Artificial intelligence marketing (AIM) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, Natural process Languages, and Bayesian Networks to achieve marketing goals. The main difference between AIM and traditional forms of marketing resides in the reasoning, which is performed by a computer algorithm rather than a human.
Qlik [pronounced "klik"] provides a data integration, analytics, and artificial intelligence platform. The software company was founded in 1993 in Lund, Sweden and is now based in King of Prussia, Pennsylvania, United States. Thoma Bravo made the company private in 2016.
InetSoft Technology Corporation is a privately owned multinational computer software company that develops free and commercial web-based business intelligence applications. The company was founded in 1996, and currently has over 120 employees between its corporate headquarters in Piscataway, New Jersey, and development offices in Beijing and Xi'an, China.
Search-based application is an software applications in which a search engine platform is used as the core infrastructure for information access and reporting. Search-based applications use semantic technologies to aggregate, normalize and classify unstructured, semi-structured and/or structured content across multiple repositories, and employ natural language technologies for accessing the aggregated information.
Collaborative decision-making (CDM) software is a software application or module that helps to coordinate and disseminate data and reach consensus among work groups.
Prescriptive analytics is a form of business analytics which suggests decision options for how to take advantage of a future opportunity or mitigate a future risk, and shows the implication of each decision option. It enables an enterprise to consider "the best course of action to take" in the light of information derived from descriptive and predictive analytics.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.
SalesforceIQ, a subsidiary of Salesforce.com, was an American software company based in Palo Alto, California. The company's software involved a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions. It scanned "about 10,000 emails, calendar entries, and other data points per minute at first run".
SAP HANA is an in-memory, column-oriented, relational database management system developed and marketed by SAP SE. Its primary function as the software running a database server is to store and retrieve data as requested by the applications. In addition, it performs advanced analytics and includes extract, transform, load (ETL) capabilities as well as an application server.
In the fields of Information Technology (IT) and Systems Management, IT operations analytics (ITOA) is an approach or method to retrieve, analyze, and report data for IT operations. ITOA may apply big data analytics to large datasets to produce business insights. In 2014, Gartner predicted its use might increase revenue or reduce costs. By 2017, it predicted that 15% of enterprises will use IT operations analytics technologies.
Fuze is a cloud communications and collaboration software platform designed for the enterprise. Fuze was acquired by 8x8. The company is headquartered in Boston, Massachusetts.
Embedded analytics enables organisations to integrate analytics capabilities into their own, often software as a service, applications, portals, or websites. This differs from embedded software and web analytics.
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration."