Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally Macworld Expo and then Macworld Conference & Exposition, the gathering dates back to 1985. The conference was organized by International Data Group (IDG), co-publisher of Macworld magazine.
Condé Nast is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan.
Razorfish, part of Publicis Groupe, is one of the world's largest interactive agencies. Razorfish provides services including web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Donna Dubinsky is an American business leader who played an integral role in the development of personal digital assistants (PDAs) serving as CEO of Palm, Inc. and co-founding Handspring with Jeff Hawkins in 1995. Dubinsky co-founded Numenta in 2005 with Hawkins and Dileep George, based in Redwood City, CA. Numenta was founded to develop machine intelligence based on the principles of the neocortex. Dubinsky currently serves as CEO and board chair of Numenta. Dubinsky also serves on the board of Twilio. She served on the board of Yale University from 2006–2018, including two years as senior trustee.
Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.
Flyposting is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.
Roger S. Berkowitz is the President and Chief Executive Officer of Legal Sea Foods, a Boston-based restaurant group that has 34 restaurants along the northeast of the United States. He started working in his family's fish market in the Inman Square section of Cambridge, Massachusetts at the age of ten and held a variety of roles prior to becoming President and CEO in 1992. Since then he’s led the company’s growth and diversification. He now oversees restaurant, retail and mail order divisions and 4,000 employees.
Bodybuilding.com is an American online retailer based in Boise, Idaho, specializing in dietary supplements, sports supplements and bodybuilding supplements.
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series Aqua Teen Hunger Force, as improvised explosive devices (IEDs), leading to a massive panic. Placed throughout Boston, Massachusetts, and the surrounding cities of Cambridge and Somerville by Peter "Zebbler" Berdovsky and Sean Stevens, these devices were part of a nationwide guerrilla marketing advertising campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters.
Stuart Ewen is a New York-based author, historian and lecturer on media, consumer culture, and the compliance profession. He is also a Distinguished Professor at Hunter College and the City University of New York Graduate Center, in the departments of History, Sociology and Media Studies. He is the author of six books. Under the pen name Archie Bishop, Ewen has also worked as a graphic artist, photographer, pamphleteer, and agitprop activist for many years.
GOOD Worldwide Inc., is a United States-based company with offices in Los Angeles, New York, and Seattle that reports on businesses and non-profits. GOOD produces a website, a quarterly magazine, online videos, and events. Content covered includes environmental issues, education, urban planning, design, politics, culture, technology, and health. Good Worldwide Inc. is the consolidation of originally separate brands: Reason Pictures, GOOD magazine, and GOOD Digital, in partnership with Causes, a Facebook/MySpace app promoting donations of time and money to charities and non-profits; Goodrec and Govit, an application that connects US citizens with their elected representatives. GOOD Worldwide Inc. is made up of three organizations: GOOD/Media, GOOD/Community and GOOD/Corps.
CNET is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. CNET originally produced content for radio and television in addition to its website and now uses new media distribution methods through its Internet television network, CNET Video, and its podcast and blog networks.
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
Kaleidescape, Inc. is a Mountain View, California-based private company, founded in 2001, which designs multi-room home entertainment server systems that store and play back video and audio content to movie players that can be connected to televisions or projectors. The company began marketing its products in 2003. Research and development is carried out partly by Kaleidescape Canada based in Waterloo, Ontario.
LED art is a form of light art constructed from light-emitting diodes. LEDs are very inexpensive to purchase and have become a new way to make street art. Many artists who use LEDs are guerrilla artists, incorporating LEDs to produce temporary pieces in public places. LEDs may be used in installation art, sculptural pieces and interactive artworks.
Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific business. Attack marketing is used by many marketing, advertising, public relations and promotional event marketing agencies to promote popular worldwide brands and events. Attack marketing can be tailored to fit marketing programs of all budgets, small and large.
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition.
Zebbler is a visual artist, video jockey and the founder of Zebbler Studios, who is known for his work with Shpongle, EOTO, and Zebbler Encanti Experience. Zebbler first gained worldwide fame for the 2007 Boston Mooninite panic on January 31, 2007, and subsequent news conference. His first "Shpongletron" design earned him recognition as one of the first VJs to incorporate 3-D video mapping into his set designs.
