It's Not Luck

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It's Not Luck
Its-not-luck.jpg
Front Cover
Author Eliyahu M. Goldratt
Language English
Publisher North River Press
Publication date
1994
Media type Softcover
Pages283
ISBN 0-88427-115-3
OCLC 31443609
Preceded by The Goal  
Followed by Critical Chain and Necessary But Not Sufficient  

It's Not Luck (1994) is a business novel and a sequel to The Goal . Set several years after, the plot continues to follow the advancement of the main character, Alex Rogo, through the corporate ranks of large manufacturer, UniCo.

Author Dr. Eliyahu M. Goldratt, a business consultant known for his theory of constraints (TOC), continues to teach the reader his thinking processes through the eyes of Alex Rogo as he learns from his mentor, Jonah. In this book, the primary subjects are the resolution of conflict through the evaporating clouds method and the identification of root causes through the effect-cause-effect method.

Synopsis

In this book the main character, Alex, conducts the reader through the essence of some TOC tools and applications, like the Thinking Processes and the TOC solutions for Marketing, Distribution and how to compose the Strategy of a company.

Alex Rogo, the new executive vice president of UniCo (which is in need of money), must turn around three newly acquired companies, knowing that if he succeeds, they will be sold off and the new owners will replace him, and if he fails, the companies will be closed - in either case, he will likely be fired. Using what he learned from Jonah, Alex manages to turn the companies around - two are sold, with UniCo keeping one due to it now being so profitable. The book ends with Alex set to become CEO.

Characters


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