It's On Us

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It's On Us Logo Its on us logo detail.png
It's On Us Logo

"It's On Us" (to stop sexual assault) is a social movement created by Barack Obama and White House Council on Women and Girls to raise awareness and fight against sexual assault on United States college campuses for both men and women. This campaign urges the public to stand up against sexual assault and step away from the sidelines to be an active part of the solution. [1]

Contents

According to the statistics provided by It's On Us, 1 in 5 college females and 1 in 20 college males are sexually assaulted. [2]

Background

Started on September 19, 2014, the It's On Us campaign was put into motion with the intent of ending sexual assault on college campuses. [3] On this release date, they also published a YouTube video with many famous celebrities taking a stand against sexual assault. Each year, It's On Us selects student leaders across the country to serve as part of the It's On Us National Student Advisory Committee. The Advisory Committee is in its third year.

The Campus Crime Statistics Act [4] was passed in 1990 [5] forcing public campuses to share information regarding crime and their efforts to improve the safety within and around campus. [4] Its On Us brings awareness to the information and numbers shared in these reports.

Social

Joe Biden and Lady Gaga at an It's On Us event at the University of Las Vegas in 2016 Joe Biden and Lady Gaga.jpg
Joe Biden and Lady Gaga at an It's On Us event at the University of Las Vegas in 2016

It's On Us has utilized multiple social media platforms to increase awareness for sexual assault including Facebook, [6] Twitter, [7] Instagram, [8] YouTube, etc. The hashtag #itsonus [9] is used to create awareness about the campaign to stop sexual assault.

In the year end summary report for 2015, It's On Us stated that, "students have launched... campaigns at over 300 schools and hosted more than 650 events". They also stated that, "since the launch... almost 220,000 people have taken the pledge." They also have gained 90 partners over the duration. [10]

In 2015, It's On Us released a public service announcement titled "The One Thing". The announcement focused on consent when engaging in sexual acts. They also stated that this PSA would be released to more than 20,000 media outlets nationwide. [10]

On February 28, 2016, Lady Gaga took sexual abuse survivors on stage while performing "Til It Happens to You" at the 88th Academy Awards for It's On Us. It's On Us reported 37,401 new pledges and the hashtag #itsonus reached 348.67 million impressions. [11]

Jack Met from AJR singing "It's On Us" at the White House Jack Metzger Its On Us.png
Jack Met from AJR singing "It's On Us" at the White House

On March 31, 2017, the American indie-pop trio AJR released a charity single of the same name in support of the campaign, and all the proceeds from the song were donated to It's On Us. The band released an encouraging statement regarding the campaign, saying: "When we heard about the amazing work It’s On Us is doing to create an environment to support survivors and change the way [to] think about and talk about sexual assault, we knew we wanted to be part of this conversation the best way we knew how – by writing a song." [12]

YouTube

One of their most popular forms of social reach is through YouTube videos. The campaigns has created numerous videos with celebrities advocating against sexual assault. [13]

Joe Biden and Adam Devine also took part in a Funny or Die video, in which they crash a college party and show how to prevent potential sexual assault. [14]

Goals

The goals of this organization are:

1. To RECOGNIZE that non-consensual sex is sexual assault.

2. To IDENTIFY situations in which sexual assault may occur.

3. To INTERVENE in situations where consent has not or cannot be given.

4. To CREATE an environment in which sexual assault is unacceptable and survivors are supported."

5. The organization is geared towards creating a social movement by asking people to take a "PLEDGE" against sexual assault." [15]

Supporters

Supporters of this organization include: Kerry Washington, [16] Zoe Saldana, Nina Dobrev, Matt McGorry, [17] John Cho, Jon Hamm, Connie Britton, and others. [18] They have an extensive list of collegiate supporters, such as universities, fraternities and sororities. [19]

Impact

For It's On Us week 2016, according to a Twitter poll of Ole Miss Students, "43 percent of Ole Miss students are well aware of the university-provided resources available to victims of sexual assault, compared to the 25 percent who say they are not". [20]

Related Research Articles

<span class="mw-page-title-main">Rape, Abuse & Incest National Network</span> American nonprofit anti-sexual assault organization

The Rape, Abuse & Incest National Network (RAINN) is an American nonprofit anti-sexual assault organization, the largest in the United States. RAINN operates the National Sexual Assault Hotline, as well as the Department of Defense Safe Helpline, and carries out programs to prevent sexual assault, help survivors, and ensure that perpetrators are brought to justice through victim services, public education, public policy, and consulting services.

Sexual assault is an act in which one intentionally sexually touches another person without that person's consent, or coerces or physically forces a person to engage in a sexual act against their will. It is a form of sexual violence that includes child sexual abuse, groping, rape, drug facilitated sexual assault, and the torture of the person in a sexual manner.

<span class="mw-page-title-main">Clery Act</span> 1990 US federal law

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or Clery Act, signed in 1990, is a federal statute codified at 20 U.S.C. § 1092(f), with implementing regulations in the U.S. Code of Federal Regulations at 34 CFR 668.46.

<span class="mw-page-title-main">Sigma Phi Epsilon</span> North American collegiate fraternity

Sigma Phi Epsilon (ΣΦΕ), commonly known as SigEp, is a social college fraternity for male college students in the United States. It was founded on November 1, 1901, at Richmond College, which is now the University of Richmond, and its national headquarters remains in Richmond, Virginia. It was founded on three principles: Virtue, Diligence, and Brotherly Love. Sigma Phi Epsilon is one of the largest social fraternities in the United States in terms of current undergraduate membership.

<span class="mw-page-title-main">Kappa Sigma</span> North American collegiate fraternity

Kappa Sigma (ΚΣ), commonly known as Kappa Sig or KSig, is an American collegiate social fraternity founded at the University of Virginia in 1869. Kappa Sigma is one of the five largest international fraternities with currently 318 active chapters and colonies in North America. Its endowment fund, founded in 1919, has donated more than $5 million to undergrads since 1948. In 2012 alone, the Fraternity's endowment fund raised over $1 million in donations.

<span class="mw-page-title-main">Think Before You Speak (campaign)</span>

The Think Before You Speak campaign is a television, radio, and magazine advertising campaign launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ) people. It also aims to "raise awareness about the prevalence and consequences of anti-LGBTQ bias and behaviour in America's schools." As LGBTQ people have become more accepted in the mainstream culture more studies have confirmed that they are one of the most targeted groups for harassment and bullying. An "analysis of 14 years of hate crime data" by the FBI found that gays and lesbians, or those perceived to be gay, "are far more likely to be victims of a violent hate crime than any other minority group in the United States". "As Americans become more accepting of LGBT people, the most extreme elements of the anti-gay movement are digging in their heels and continuing to defame gays and lesbians with falsehoods that grow more incendiary by the day," said Mark Potok, editor of the Intelligence Report. "The leaders of this movement may deny it, but it seems clear that their demonization of gays and lesbians plays a role in fomenting the violence, hatred and bullying we're seeing." Because of their sexual orientation or gender identity/expression, nearly half of LGBTQ students have been physically assaulted at school. The campaign takes positive steps to counteract hateful and anti-gay speech that LGBTQ students experience in their daily lives in hopes to de-escalate the cycle of hate speech/harassment/bullying/physical threats and violence.

The Center for Respect is an anti-sexual assault organization in the United States which provides prevention materials and advocacy programs for middle schools, high schools, universities, community organizations, and the United States Military. Headquartered in Milwaukee, Wisconsin, The Center for Respect addresses consent, sexual assault awareness, bystander intervention, and support for survivors of rape.

Campus sexual assault is the sexual assault, including rape, of a student while attending an institution of higher learning, such as a college or university. The victims of such assaults are more likely to be female, but any gender can be victimized. Estimates of sexual assault, which vary based on definitions and methodology, generally find that somewhere between 19 and 27% of college women and 6–8% of college men are sexually assaulted during their time in college.

Annie Elizabeth Clark is a women's rights and civil rights activist in the United States. She was one of the lead complainants of the 2013 Title IX and Clery Act charges lodged against the University of North Carolina at Chapel Hill, claiming that the institution violated the law by the way they handled sexual assault complaints. Clark and Andrea Pino, then a fellow UNC student and also a victim of sexual assault, launched a nationwide campaign to use Title IX complaints to force U.S. universities to address sexual assault and related problems more aggressively. Clark is co-founder with Pino of End Rape on Campus, an advocacy group for victims of campus sexual assault.

Andrea Lynn Pino (born February 15, 1992) is an American women's rights and civil rights activist, author, and a public scholar on issues of global gender based violence, media framing of violence, gender and sexuality, and narratives of survivorhood. She is the queer daughter of Cuban refugees and has stated that she is a survivor of sexual assault.

The White House Task Force to Protect Students from Sexual Assault was formed on January 22, 2014, after President Barack Obama directed the Office of the Vice President of the United States and the White House Council on Women and Girls to "strengthen and address compliance issues and provide institutions with additional tools to respond to and address rape and sexual assault". The Task Force is part of a wider federal move to bring awareness to sexual violence on American campuses, which also included the Office for Civil Rights release of a list of American higher education institutions with open Title IX sexual violence investigations and the It's On Us public awareness campaign. The co-chairs of the Task Force are Vice President Joe Biden and Senior Advisor to the President Valerie Jarrett.

The Campus Accountability and Safety Act (CASA) was a bill introduced in the 114th United States Congress with the goal of reducing sexual violence on college and university campuses. First introduced in 2014, a revised bill was introduced in February 2015 by Senator Claire McCaskill of Missouri with nine bi-partisan cosponsors. 43 cosponsors eventually signed on. The bill died in committee at the end of the session without reaching a floor vote in either house.

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<span class="mw-page-title-main">Til It Happens to You</span> 2015 single by Lady Gaga

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Kamilah Willingham is an African American activist, feminist, speaker, and writer. The focus of her activism centers on sexual assaults on college campuses as well as gender equality and civil rights. She is best known for her appearance in the documentary "The Hunting Ground," the credibility of which has been criticized due to the dismissal of charges related to Willingham's accusations. She has also contributed essays to two novels on sexual assaults on college campuses. Her work has garnered national attention through her collaboration with Lady Gaga and Vice President Joe Biden's national campaign, "It's On Us," which raises awareness on sexual assault. Willingham appeared on stage alongside Lady Gaga as she performed in the 2016 Grammy Awards. Willingham currently lives in Los Angeles, California.

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References

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