 | |
| Product type | Sparkling juice |
|---|---|
| Owner | PepsiCo |
| Country | United States |
| Introduced | February 2002 |
Izze, stylized IZZE, is an American sparkling juice brand produced by the Izze Beverage Company, which is owned by PepsiCo. The company is based in Boulder, Colorado. It was founded in Boulder in 2002 by Greg Stroh and Todd Woloson, and was purchased by PepsiCo in 2006.
As of 2024, Izze is available in can and bottle forms. In can form, the flavors are: Apple, Blackberry, Cherry Lime, Clementine, Grapefruit, Mango, Peach, Pomegranate, and Strawberry. In bottle form, the flavors are: Blackberry, Cherry Lime, Clementine, Grapefruit, Peach, and Pomegranate. [1] The flavors are sometimes sold in variety packs. [2] The brand is also available as Izze esque, which has less calories; Izze Fortified, which has more vitamins; and Izze Fusions, a mix between sparkling water, sparkling soda, and juice. [3] [4] [5] Izze Beverage Company also markets the brand as an alcohol mixer. [6]
Izze was created by Greg Stroh and Todd Woloson in Boulder, Colorado, in February 2002. It was inspired by the "Sundance Natural Juice Sparklers" sparkling fruit juice produced by the Stroh Brewery, which was the Stroh family business. Izze was an alternative to the carbonated soft drinks and juices on the market at the time. It grew in popularity through its placement in large retailers like King Soopers, Target, Starbucks, and Whole Foods. [7] [8] [9] [10] Izze was first released in four flavors: Blackberry, Grapefruit, Lemon, and Pear. [3] [9] Local bars in Colorado initially showed support to the company by serving the drink mixed with alcohol. [11] Woloson served as the President and CEO of the Izze Beverage Company until its purchase in 2006. [12] In 2005, Izze began being released in 12-packs of 8.4-ounce cans, intended for distribution in schools, which became popular purchases at Target and Tesco stores. [9]
PepsiCo had been in talks to purchase Izze since around March 2005, and the purchase for $75 million [12] [13] was announced on September 26, 2006. PepsiCo had been declining in sales, partially because consumers had started moving towards healthier "natural beverage" brands like Izze. PepsiCo chose Izze as it was one of the top "natural beverage" brands in the country. Izze, which had 29 employees at the time, stayed in Colorado, and a Pepsi executive moved to area to help grow the brand. The two companies agreed to maintain Izze's brand as a small company. [14] The brand was put under PepsiCo's Naked Juice division. [10] In 2009, it was reported that Izze was putting much of their marketing efforts into product placement in movies and TV shows, such as the show Grey's Anatomy . [15]
In 2016, PepsiCo was sued in a class action lawsuit that alleged the original Izze brand was deceptively marketed, as it claimed to have "no preservatives" and had "two servings of fruit based on USDA’s 2010 Dietary Guidelines"; the plaintiffs alleged the drinks fit neither of these descriptions. [6] In July 2017, PepsiCo launched Izze Fusions, and promoted the version to teenagers by sponsoring the "Camp Izze" music festival on April 8, which was the start of musician Shawn Mendes' worldwide tour that year. [4] [5] [16] The company is partnered with Stroh and Woloson's Global Education Fund nonprofit. [12] [9]
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
Minute Maid is an American product line of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy brand in Central Europe and under the brand "Моя Семья" in Russia and the Commonwealth of Independent States. Minute Maid was the first company to market frozen orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid Company is owned by The Coca-Cola Company, the world's largest marketer of fruit juices and drinks. The firm opened its headquarters in Sugar Land Town Square in Sugar Land, Texas, United States, on February 16, 2009; previously it was headquartered in the 2000 St. James Place building in Houston.
V8 Vegetable Juice, sometimes simply referred to as V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by the Campbell Soup Company.
Tropicana Brands is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of the companies ownership.
Kas is the brand name of a soft drink produced by PepsiCo. It is made in grapefruit, orange (yellow), lemon (greenish-yellow), bitter, and apple flavors. Kasfruit juices are also offered in multiple flavors. Kas is available in Spain, Mexico, Dominican Republic and France, and was available in Portugal, Brazil and Argentina during the 1990s.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.
Manzanita Sol is a brand of apple-flavored soft drinks owned by PepsiCo. It was created by two brothers, Ramon and Manuel Rodriguez Fonseca, who started Embotelladora El Sol after learning the trade from the father, a Spanish industrialist who arrived to Mexico in the 20th Century. The formula for Manzana Sol, a cider flavored drink, was registered in 1950, when the original factory was based in Mexico City's neighborhood of San Pedro de los Pinos, and later moved to Acoxpa 69, in Coapa. PepsiCo. bought the formula in the nineties. It originally included 6% of apple juice.
Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.
Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.
Ting is a carbonated beverage popular in the Caribbean. It is flavored with Jamaican grapefruit juice and is both tart and sweet. Ting comes in a green glass bottle, green plastic bottle or a green and yellow can. Like Orangina, the beverage contains a small amount of sediment consisting of grapefruit juice pulp. Ting is produced in the United Kingdom under license by Refresco Beverages. Ting also now makes Pink Ting Soda, Orange Ting, Diet Ting Soda, and ginger beer.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.
Sun Crest is a brand of flavored carbonated soft drink manufactured by The Dad's Root Beer Company, LLC, of Jasper, Indiana, and owned by Hedinger Brands, LLC, except for six countries in Asia owned by The Monarch Beverage Company, Inc., of Atlanta, Georgia. Sun Crest Orange is currently available in fountain service and glass bottles in select markets in the U.S.
Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
Spindrift is an American soda and seltzer company. Spindrift uses fruit juice to flavor its products.
Bubly Sparkling Water, or simply Bubly, is a line of flavoured sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix.