J. Gordon Lippincott (1908-1998) was an American industrial designer and co-founder of the design firm Lippincott & Margulies. [1] [2]
Lippincott was born in 1908. He graduated from Swarthmore College with an engineering degree in 1931 and later earned a master's degree in architecture and civil engineering from Columbia University. [3]
Lippincott joined Pratt Institute's faculty in 1936, collaborating with Donald Dohner to help establish its design education program. [3] While teaching, Lippincott began consulting as an industrial designer and authored Economics of Design in 1937. [3]
In 1943, Lippincott and Dohner opened a design office in New York, initially partnering with the Douglas T. Sterling Company in Stamford, CT, and named the firm Dohner & Lippincott. [3] After Dohner's death, Lippincott took over the editing of the industrial design section of Interiors magazine. [3] The firm was renamed J. Gordon Lippincott and Company in 1944. Walter Margulies joined the firm in 1944, and it was subsequently renamed as Lippincott & Margulies. [3] The firm's notable projects include the 1946 redesign of Campbell's soup packaging, introducing the iconic red-and-white can. [4]
Lippincott published another book, Design for Business, in 1947 through Paul Theobold. [3] He retired in 1969. [3]