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The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC).
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards.
Comscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.
Return on marketing investment (ROMI) is the contribution to profit attributable to marketing, divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment. Instead of money that is 'tied' up in plants and inventories, marketing funds are typically 'risked'. Marketing spending is typically expensed in the current period.
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.
Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise. "Accountable Marketing" is another name that can be given to this process.
A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Web sites or potentially offline:
In the online advertising industry, a viewable impression is a measure of whether a given advert was actually seen by a human being, as opposed to being out of view or served as the result of automated activity. The viewable impression guidelines are administered by the Media Rating Council and require that a minimum of 50% of the pixels in the advertisement were in an in-focus tab on the viewable space of the browser page for at least one continuous second.
The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation, is an independent, private sector, self-governing group of academics and practitioners that establishes marketing measurement and accountability standards intended for continuous improvement in financial performance, and for the guidance and education of users of performance and financial information.
Triton Digital, LLC, formerly Triton Media Group, is a digital audio technology and advertising company based in Los Angeles. The group was formerly owned by E. W. Scripps Company, which sold Triton to IHeartMedia in October 2020. The company works with audio publishers in over 35 countries including brands such as Pandora, Spotify, iHeartRadio, AccuRadio, CBS Radio, and ESPN Radio.
Telemetry was an independent online advertising security and optimization firm, with offices in London and New York City. In January 2017, Telemetry shut down amid declining revenues.
TubeMogul is an enterprise software company for brand advertising.
The Digital Citizens Alliance is a United States non-profit organization focused on Internet safety issues. It releases reports focused on malware, credit card theft, online drug sales to teens, piracy, and overall Internet consumer safety. In 2013, the organization criticized Google for not systematically removing videos from YouTube that were used to perpetrate fraud or provide instructions for buying drugs. In 2014, a debate was initiated around the organization's role in thwarting piracy. DCA reports and other work have been showcased on ABC News, CBS Evening News, the New York Times, the Wall Street Journal, Wired, and other publications.
Integral Ad Science (IAS) is an American publicly-owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score.
Ad fraud is concerned with the practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue. Ad-frauds are particularly popular among cybercriminals.
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. These sponsored links on publishers' websites send readers to the websites of advertisers and other partners. These online thumbnail grid ads are also known as chumbox ads.
The Media Rating Council (MRC) is a United States-based nonprofit organization that manages accreditation for media research and rating purposes.
The Check My Ads Institute is an organization founded by Nandini Jammi and Claire Atkin. The Check My Ads Institute is a non-profit advertising watchdog organization created in October 2021, which aims to do deeper investigative research into the advertising technology industry. Jammi and Atkin also publish a newsletter called Branded. The Check My Ads Agency was a brand safety and marketing consultancy that Atkin and Jammi founded in 2020. As of February 2023, the Check My Ads Agency is no longer active.
References
- ↑ JICWEBS [ permanent dead link ]
- ↑ Group, Trustworthy Accountability. "TAG and JICWEBS Announce Merger of Digital Ad Industry's Leading Anti-Fraud and Brand Safety Standards Organizations". www.prnewswire.com (Press release). Retrieved 2022-02-23.
- ↑ Group, Trustworthy Accountability (2020-07-29). "TAG and JICWEBS Announce Merger of Digital Ad Industry's Leading Anti-Fraud and Brand Safety Standards Organizations". PR Newswire. Retrieved 2020-12-29.