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References
- ↑ "Wharton's Jagmohan Singh Raju: Consumers in Rural Areas Care for Value More than Price". Wall Street Journal. 7 May 2010.
- ↑ Raju, Jagmohan S.; Zhang, Z. John (2015). Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.
- ↑ Raju, Jagmohan S.; Zhang, Z. John (2015). "About The Authors". Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.