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Jaipur Jewellery Show (JJS) [1] is a B2B & B2C jewelry trade fair held annually in December at the Jaipur Exhibition & Convention Centre, Jaipur.
Six episodes of The Jaipur Jewellery Show regarding the jewellery trade there were telecast on NDTV Good Times, [2] [3] [4] prior to the 13th JJS in 2015, where JJS's brand ambassador—Amrita Rao, a Bollywood actress, [5] wore the jewellery designs and interviewed the jewellery brand owners and designers.
JJS-2015 had the theme RUBY – Red | Rare | Royal. [6] Savio Jewellery's peacock ring was displayed in JJS, holding a world record for the most number of diamonds in a single ring. [7] [8] Rajasthan's CM Vasundhara Raje inaugurated the show. [9] [10] JJS-2021 had the theme of "It's time to sparkle". [11]
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Amrita Rao is an Indian actress who primarily works in Hindi films. Known for her "quintessential girl-next-door" portrayals, Rao is the recipient of an IIFA Award and two Stardust Awards, along with nominations for two Filmfare Awards.
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