James J. Morgan

Last updated
James J. Morgan (1984) James J Morgan (1984).jpg
James J. Morgan (1984)

James J. Morgan (born 1942) is a former American executive who served as CEO of Atari from 1983 to 1984 and CEO of Philip Morris USA from 1994 to 1997.

James Morgan first joined Philip Morris in 1963 following his graduation from Princeton University with a degree in history. [1] He served as Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the '70s by helping to develop and market the image of the Marlboro Man. He was a member of the Tobacco Institute Communications Committee from 1981 to 1983. Morgan briefly left Philip Morris in 1983 when he was offered the position of CEO at Atari by Warner Communications, Atari's parent company at the time. At the time he left Philip Morris, Morgan was serving as vice-president of the company. [2]

Morgan served as chairman and CEO of Atari from September 1983 until July 1984, when Atari Inc. was closed and split up, with the consumer division going to Jack Tramiel.

After his departure from Atari, Morgan returned to Philip Morris. During his second stint with the company, he was most famous for his claims that cigarettes are no more addictive than gummy bears and that Philip Morris had never attempted to intentionally market tobacco products toward minors.

Morgan was appointed president and CEO in 1994 and retired from Philip Morris on November 1, 1997. [3]

Related Research Articles

<span class="mw-page-title-main">Atari</span> Video gaming brand

Atari is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French company Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc., founded in Sunnyvale, California, USA in 1972 by Nolan Bushnell and Ted Dabney, was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.

<span class="mw-page-title-main">Commodore International</span> American home computer and electronics manufacturer

Commodore International was an American home computer and electronics manufacturer founded by Jack Tramiel. Commodore International (CI), along with its subsidiary Commodore Business Machines (CBM), was a significant participant in the development of the home computer industry in the 1970s to early 1990s. In 1982, the company developed and marketed the world's best-selling computer, the Commodore 64, and released its Amiga computer line in July 1985. Commodore was one of the world's largest personal computer manufacturers, with sales peaking in the last quarter of 1983 at $49 million.

Alan Miller is an American video game designer who was the co-founder of the video game company Activision.

<span class="mw-page-title-main">Marlboro</span> Cigarette brand

Marlboro is an American brand of cigarettes owned and manufactured by Philip Morris USA within the United States and by Philip Morris International outside the US except Canada where the brand is owned and manufactured by Imperial Tobacco Canada. Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia.

Philip Morris USA is the American tobacco division of the American tobacco corporation Altria Group. It has been the leading cigarette manufacturer in the U.S. since the late 20th century. It was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and creates Philip Morris & Co. Ltd., Inc. In the 1950s it introduced innovations such as the flip-top box and filters for cigarettes. In 1972 it became the leading cigarette manufacturer in the United States in terms of sales, a position it continued to hold. Today its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, Parliament, and others. In March 2008, Philip Morris International was split from Philip Morris USA.

Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.

<span class="mw-page-title-main">Marlboro Man</span> Marlboro cigarette icon used in advertising for Marlboro.

The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.

<span class="mw-page-title-main">Michael Szymanczyk</span>

Michael Edward "Mike" Szymanczyk is a former Chairman and CEO of Altria Group, serving in that position from 2008 to 2012. He previously served as Chairman and CEO of Philip Morris Companies Inc. between April 2002 and August 2002.

<span class="mw-page-title-main">Philip Morris International</span> Multinational tobacco company

Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro. Philip Morris International is often referred to as one of the companies comprising Big Tobacco.

Raymond Edward Kassar was president, and later CEO, of Atari Inc. from 1978 to 1983. He had previously been executive vice-president of Burlington Industries, the world's largest textile company at the time, and president of its Burlington House division.

George Weissman was an American businessman and former chairman and CEO of Philip Morris.

Operation Berkshire is the name of a program initiated in 1976 by seven of the world's major tobacco companies aimed at promoting "controversy" over smoking and disease.

Michael A. Miles (1940–2013) was an American marketer and businessman from Washington, D.C., who served as chief executive of Kentucky Fried Chicken, Kraft Foods, and Philip Morris Companies, and as a director on the board of Time Warner, Sears Holdings Corporation, Dell Inc., AMR Corporation, and Citadel Broadcasting Corporation. From 1961 to 1971 he was an advertising executive at Leo Burnett Co. He was also a trustee of Northwestern University. He died on November 10, 2013, from complications of a brain tumor.

PMFTC, Inc. is the Philippine affiliate of Philip Morris International (PMI). Owned 50-50 by PMI and local conglomerate LT Group, PMFTC is the leading cigarette manufacturer in the Philippines, controlling over 90% of the local market, commercialising the brands Hope Luxury, Marlboro, and More, among others.

<span class="mw-page-title-main">Susan Cameron</span> American businessperson

Susan M. Cameron is an American businessperson who is the former chairman, president, and CEO of Reynolds American, Inc.

<span class="mw-page-title-main">Atari, Inc.</span> American video game developer (1972-1992)

Atari, Inc. was an American video game developer and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Atari was a key player in the formation of the video arcade and video game industry.

Joseph Frederick Cullman III was an American businessman, CEO of Philip Morris Company from 1957 to 1978 and tennis aficionado.

<span class="mw-page-title-main">Muratti (cigarette)</span> Cigarette brand

Muratti is a brand of cigarettes, currently owned and manufactured by Philip Morris International. Several Muratti variants have been introduced over the years and were also sold as Ambassador, Ariston, Cabinet, Gentry, Iplic, Peer and Regent.

"Tobacco" is a segment of the HBO news satire television series Last Week Tonight with John Oliver about the tobacco industry. It first aired on February 15, 2015, as part of the second episode of the series' second season. During the eighteen-minute segment, comedian John Oliver discusses tobacco industry trends and practices.

Jacek Olczak is a Polish businessman and the chief executive officer (CEO) of Philip Morris International, the largest publicly traded tobacco company in the world. He is the first Pole to take the chair of a global company.

References

  1. Pollack, Andrew (8 July 1983). "Chief Is Replaced At Troubled Atari". The New York Times. ProQuest   122111519.
  2. New Chairman. Ceo Named At Atari
  3. "Philip Morris Tobacco Officer Resigns". The New York Times. 18 September 1997. Retrieved 15 July 2020.
Business positions
Preceded by CEO of Atari, Inc.
(A Warner Communications Company)

1983–1984
Succeeded by
End