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Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director and self described "disrupter" who is a co-founder and Executive Creative Director of Decon / Mass Appeal creative agency and record label based in New York.
Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts high school before attending the California Institute of the Arts.
He worked at multiple production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples, Rage Against The Machine and Kanye West as a photographer and Documentarian. (Resisting the title "videographer.") [1]
He is best known for his directorial work with Kid Cudi, Pharrell Williams, Jay-Z, Tyler the Creator, Linkin Park, Mike Dean, Jay Electronica, Kendrick Lamar, Atmosphere, Travis Barker, Roc Marciano, Busta Rhymes, Grizelda, The Alchemist, Earl Sweatshirt, School Boy Q, Action Bronson Soul Assassins, and Dilated Peoples.
In 2000, he partnered with Peter Bittenbender on a film entitled One Big Trip, which led to their founding of Decon in 2002. [2] The accompanying soundtrack featured DJ Dhadow, Heirogliphics, Space Time Contimum and Tranquillity Bass. Having received the "Soundtrack of the Year" from "HIGH TIMES" Magazine, he established the record lable with Sony Music, "DECON RECORDS" with his business partner Peter Bittenbender. One of the most recognizable aspects about the music videos and short films by Goldwatch aside from the creative ingenuity and unpredictable psychedelic edge, is that he credits himself at the beginning of each of his works. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name and he considered his films as not only commercially viable pieces but simultaneously "stand out works of art.". [3]
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