Jazzahead

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jazzahead! is an annual trade fair and festival for jazz, held in the German city of Bremen. [1] [2]

Trade fair exhibition organized so that companies can showcase or/and demonstrate their newest products

A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives and members of the press, therefore trade shows are classified as either "public" or "trade only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

Jazz is a music genre that originated in the African-American communities of New Orleans, United States. It originated in the late 19th and early 20th centuries, and developed from roots in blues and ragtime. Jazz is seen by many as "America's classical music". Since the 1920s Jazz Age, jazz has become recognized as a major form of musical expression. It then emerged in the form of independent traditional and popular musical styles, all linked by the common bonds of African-American and European-American musical parentage with a performance orientation. Jazz is characterized by swing and blue notes, call and response vocals, polyrhythms and improvisation. Jazz has roots in West African cultural and musical expression, and in African-American music traditions including blues and ragtime, as well as European military band music. Intellectuals around the world have hailed jazz as "one of America's original art forms".

Bremen Place in Germany

The City Municipality of Bremen is a Hanseatic city in northwestern Germany, which belongs to the Free Hanseatic City of Bremen, a federal state of Germany.

Contents

Since its premiere in 2006, [1] the event has grown to include a culture festival in and around Bremen, in addition to the four-day trade fair. The international music trade fair with its integrated showcase festival focusses in jazz, while the festival in Bremen is for a broad audience.

jazzahead! is organized by a team of Messe Bremen, a division of M3B GmbH Bremen. The artistic direction team is formed by Ulrich Beckerhoff, former professor for jazz trumpet and renowned jazz trumpeter and Peter Schulze, director of Sendesaal Bremen and former director of Jazzfest Berlin. The 2020 jazzahead! trade fair is scheduled for between 23 and 26 April. The trade fair is held in Hall 6 of MESSE Bremen (Bremen Exhibition Center). The jazzahead! festival will start around ten days before.

Uli Beckerhoff German jazz composer, trumpeter and academic

Ulrich (Uli) Beckerhoff is a German jazz composer, trumpeter, and academic.

Trade fair

As a meeting point for the international jazz scene jazzahead! includes an exhibition, showcase festival, panels and conferences. Exhibitors and participants include protagonists from a wide range of the jazz business, such as bookers, club promoters, venues, talent agencies, festival directors, musicians and artists, media representatives and many more.

A talent agent, or booking agent, is a person who finds jobs for actors, authors, film directors, musicians, models, professional athletes, writers, screenwriters, broadcast journalists, and other professionals in various entertainment or broadcast businesses but also agents. In addition, an agent defends, supports and promotes the interest of their clients. The way old talent agencies specialize, either by creating departments within the agency or developing entire agencies that primarily or wholly represent one specialty. For example, there are modeling agencies, commercial talent agencies, literary agencies, voice-over agencies, broadcast journalist agencies, sports agencies, music agencies and many more.

For the 2019 edition, over 3,400 professionals, including 1,408 exhibiting companies, were registered. [3]

The Showcase Festival

The showcase festival is part of the trade fair and also open to the public. The showcase festival has included the following modules: European Jazz Meeting – with jazz music from around Europe, a German Jazz Expo, Overseas Night – focusing on bands from outside Europe; and a showcase module which presents jazz from the jazzahead! partner country. The partner country of jazzahead! 2020 is Canada.

Showcase concerts at jazzahead! are presented on three different stages, in the afternoons of the trade fair and at night.

jazzahead! Festival

Aside from the trade fair and showcase festival, a growing program for the general public in and around Bremen has developed. Since 2011, this program includes the jazzahead! Clubnight (2011-2014 jazzahead!-ŠKODA clubnight): With only one ticket visitors are able to visit all participating clubs and venues (2019: 34 venues).

Furthermore, a focus is set on the partner country program, presenting the cultural scene of the annually changing jazzahead! partner country in Bremen's cultural institutions. With a wide range of art field, such as theatre, art, performances, cinema as well as literature and readings, the festival gives not only an insight into the jazz scene of the partner country but also into the culture.

Partner countries since 2011 have been:

German Jazz Expo and the German Jazz Journalism Award

Since 2012, jazzahead! has also included a German Jazz Expo and German Jazz Journalism Award. The German Jazz Expo is an export forum for German jazz, supported by the Initiative Musik gGmbH. During jazzahead!, the German jazz scene presents itself in its wide diversity with the aim to make new contacts, especially abroad.

The German Jazz Journalism Award is endowed with 5000 Euro with support by the Hamburg-based Dr. E.A. Langner-Stiftung. Previous awardees include Stefan Hentz (2019), Martin Laurentius (2017), Wolf Kampmann (2015), Ralf Dombrowski (2013) and Hans-Jürgen Linke (2012). From 2014 on, the award is presented biennially.

jazzahead!-Award

Worth 15,000 Euro, [7] the jazzahead! Award has been awarded to distinguished personalities from the international jazz business and honors their outstanding work promoting jazz as object of cultural value. This jazz prize was sponsored by motor vehicle manufacturer Škoda until 2014.

See also

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References

  1. 1 2 3 4 Cantor, Dave (July 2018). "Global Community Connects at jazzahead!". DownBeat. Vol. 85 no. 7. p. 21.
  2. ↑ Dorban, Pascal. "Jazzahead 2019, Bremen | Jazz Journal" . Retrieved 2019-05-28.
  3. ↑ "Jazzing it up in Bremen - Israel News - Jerusalem Post". www.jpost.com. Retrieved 2019-05-28.
  4. ↑ Woodard, Josef (July 2013). "Jazzahead! Grows to Global Proportions". DownBeat. Vol. 80 no. 7. p. 14.
  5. ↑ Woodard, Josef (July 2015). "Germany's Jazzahead! Fest Showcases French Artists". DownBeat. Vol. 82 no. 7. p. 18.
  6. ↑ Woodard, Josef (November 2017). "TJH Reaches Ideal Size". DownBeat. Vol. 84 no. 11. p. 100.
  7. 1 2 "What's News". The New York City Jazz Record . No. 131. March 2013. p. 5.
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